Head of Loyalty and Community (Wellbeing and Mental Health Platform) - 1469

Head Loyalty and Community (Fidelización y Comunidad) Location:

100% Remote Client:

Opción Yo, https://opcionyo.com/ Industry:

Well-Being & Mental Health Platform

About Opción Yo

Opción Yo is a global digital platform on a mission to improve emotional well-being and quality of life for Spanish-speaking communities worldwide. We are a fast-growing, purpose-driven company with an inclusive, collaborative culture, and a vision of helping individuals live fulfilling lives through accessible, high-quality well-being services.

Position Overview

We are seeking a strategic, experienced leader to design, build, and lead our

Loyalty and Community

ecosystem. This role will play a central part in strengthening long-term customer engagement, reducing churn, and fostering a vibrant community aligned with the mission and values of Opción Yo. The Head Loyalty and Community will define and execute loyalty and engagement strategies that enhance the customer journey, blend automation with human connection, and establish Opción Yo as a reference in well-being continuity services.

Key Responsibilities

Design & Implement Loyalty Initiatives:

Create and execute customer loyalty programs that accompany users throughout their well-being journey. Build & Sustain Community Engagement:

Develop and grow a community that promotes belonging, continuity, and active participation, enhancing the overall Opción Yo experience. Integrate Engagement Across Channels:

Ensure engagement initiatives are seamlessly integrated with existing services and customer touchpoints. Develop Retention Strategies:

Implement strategies that increase retention, strengthen long-term relationships, and reduce churn. Continuous Improvement:

Identify opportunities to optimize loyalty efforts and improve retention metrics, using data and feedback to iterate on programs.

Required Qualifications & Experience

+6 years of experience

in loyalty, engagement, customer experience, or community management. Proven track record designing and leading successful customer engagement and retention strategies. Experience building or managing online communities, memberships, or subscription-based engagement models. Deep understanding of retention and engagement metrics including churn, CLV (Customer Lifetime Value), and community health indicators. Fluent in Spanish and English , with excellent written and verbal communication skills.