Head of Marketing

People & Culture | HR Generalist | Recruiter | Learning & Development Responsibilities

Collaborate with the CEO to develop comprehensive marketing plans that align with the company's objectives and target audience.

Implement strategies to increase market share and brand presence.

Provide leadership and guidance to the marketing team, ensuring their professional development and optimal performance.

Coordinate the team's efforts to execute marketing campaigns effectively.

Oversee the planning, execution, and tracking of multi-channel marketing campaigns, including digital, social media, email, and traditional marketing methods.

Ensure campaigns are delivered on time and within budget.

Coordinate public relations (PR) and media planning and buying aligned with marketing goals.

Conduct market research to identify trends, customer preferences, and competitors' activities.

Use research insights to inform marketing strategies.

Supervise social media strategies and content creation, ensuring it aligns with brand guidelines and resonates with target audiences.

Collaborate with content creators, copywriters, and designers to deliver high-quality content.

Plan, organize, and execute marketing and promotional events to increase brand visibility and engage with the target audience.

Coordinate all aspects of events, including logistics, budget management, and post-event analysis.

Manage the company's participation in expos and trade shows, including booth design, logistics, and lead generation strategies.

Build and nurture relationships with industry professionals and partners at expos and trade shows.

Assist in managing the marketing budget, tracking expenses, and optimizing spending to maximize ROI.

Monitor and analyze the effectiveness of marketing efforts using relevant metrics and analytics tools.

Provide insights to refine strategies and improve campaign performance.

Collaborate with other departments, such as Sales, Production, and Training departments, to align marketing efforts with overall business objectives.

Oversee relationships with marketing vendors and agencies, ensuring they meet performance and contractual obligations.

Qualifications

Strong strategic thinking and problem-solving skills.

Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

Exceptional communication and interpersonal skills, including proficiency in the English language for effective communication.

Proficiency in using marketing tools, analytics, and project management software.

Leadership and team management experience.

Creative thinking and the ability to innovate in marketing approaches.

Strong project management and organizational skills.

Experience in event planning and management, including expos and trade shows.

Expertise in public relations and media management.

Strong English proficiency in written and verbal.

Jenis Pekerjaan Kontrak

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