Marketing Manager (F&B Background)

Marketing Manager (F&B Holding Company) We are seeking an experienced

Marketing Manager

to lead the marketing strategy across our

F&B holding company , covering multiple outlets and diverse business units (restaurants, catering, and retail). This role is key in driving brand awareness, customer engagement, and revenue growth through innovative and data‑driven marketing initiatives.

Key Responsibilities

Develop and execute

integrated marketing strategies

for all brands under the holding.

Manage

brand positioning, campaigns, and promotions

for multiple outlets & business units.

Oversee

digital marketing , including social media, paid ads, influencer collaborations, and CRM.

Conduct

market research and competitor analysis

to identify growth opportunities.

Work closely with operations, sales, and management teams to align marketing objectives with business goals.

Manage marketing budgets and evaluate campaign performance using KPIs and ROI metrics.

Lead coordination with external marketing agencies and creative vendors.

Requirements

Minimum

5 years experience

in marketing within the

F&B industry , preferably at a holding or multi‑brand level.

Proven track record of managing

multiple outlets and business units

simultaneously.

Strong leadership, strategic thinking, and project management skills.

Solid knowledge of

digital marketing tools & analytics .

Excellent communication skills in Bahasa Indonesia and English.

Creative, data‑driven, and results‑oriented.

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