Digital Marketing & Customer Engagement

The Digital Marketing & Customer Engagement drives customer acquisition, retention, and lifetime value for the online gold retail platform through data-driven campaigns, CRM analytics, and structured engagement programs. This role focuses on repeat purchases, loyalty, and customer insights, while ensuring all marketing activities comply with regulatory, data privacy, and brand governance standards.

Key Responsibilities

1. Digital Campaigns & Engagement Programs Execute digital campaigns, promotions, bundles, and seasonal programs Design and manage

loyalty, referral, and reward programs Develop upsell and cross-sell initiatives based on SKU and customer behavior Align campaign calendars with pricing, brand, and platform priorities

2. Customer Lifecycle & Retention Run targeted outreach via

email, WhatsApp, push notifications, in-app messaging Segment customers by value, behavior, frequency, and churn risk Manage lifecycle journeys: onboarding, repeat purchase, reactivation Track customer feedback and sentiment to improve engagement flows

3. CRM Analytics & Performance Tracking Monitor CRM KPIs:

Repeat Rate, CLV, Churn, NPS, Campaign Conversion Ensure CRM data accuracy and integration with the e-commerce platform Convert insights into actionable campaign and retention improvements

4. Content & Messaging Coordination Coordinate with Marketing on campaign messaging, visuals, and value propositions Ensure content complies with

brand guidelines and gold retail regulations Support content planning for ads, landing pages, and in-platform banners

5. Reporting & Insights Maintain dashboards for sales, engagement, and campaign performance Prepare weekly/monthly reports with insights and recommendations Provide customer behavior analysis to support pricing and SKU decisions

6. Governance & Compliance Ensure compliance with consumer protection, data privacy, and internal policies Continuously improve engagement tools, processes, and best practices

What skills and experience do you need?

Bachelor’s degree in Marketing, Business, Digital Marketing, Analytics, or related field Have min. 5 years in digital marketing, CRM, or customer engagement with experience in e-commerce, fintech, financial services, luxury, or investment products preferred Strong understanding of digital funnels and e-commerce KPIs with proven track record in lifecycle campaigns, loyalty programs, and CRM analytics Hands-on CRM experience (Salesforce, HubSpot, SAP CRM, or similar) and proficient in analytics tools and dashboards with data-driven, customer-centric, and compliance-aware Excellent communication skills in English both verbal and written

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