Business Development Manager (Bars, Geotec, FRP)

Business Development Manager: role & purpose The Business Development Manager is a strategic market development and demand creation role, responsible for expanding the presence and adoption of Dextra solutions (Bars, Geotec, FRP) through early-stage influence and upstream engagement.

He/She drives market penetration by targeting key applications, consultants, authorities, and project owners, ensuring Dextra systems are specified, approved, and positioned early in the design phase.

Acting as a bridge between markets, Product Management, Engineering, and Sales, the role shapes technical preference, contributes to long-term growth, and supports revenue generation by enabling project capture through specification influence and standardization. This role is not a sales function but is a key commercial growth enabler within the new organization.

Main Duties and Responsibilities Market Development & Demand Creation

Identify and prioritize high‑potential applications, segments and stakeholders to accelerate specification and market penetration.

Target key consultants, designers, project owners and authorities to influence early design decisions.

Support regional teams on mega‑projects, strategic customers, and cross‑territory opportunities.

Actively support and align with the global Key Account Management approach by contributing upstream insights, technical positioning, and specification strategies for Dextra’s Key Accounts.

Provide early upstream intelligence to regions and BD leadership to maximize Dextra’s commercial positioning on major projects.

Work closely with regional Sales teams to support the conversion of specification wins into revenue, tracking influence-to-sales conversion.

Specification Influence & Stakeholders Engagement

Promote Dextra solutions to engineering firms, designers, consultants, authorities and project owners and drive adoption of Dextra technical specifications for Bars, Geotec and FRP Products.

Drive the adoption of Dextra technical specifications in early design stages.

Deliver technical presentations and value‑engineering discussions that support commercial differentiation.

Maintain active engagement throughout early project phases to secure specification positioning.

Support regions in adapting and deploying specifications according to local market needs.

Market Intelligence & Portfolio Feedback

Identify product gaps, market opportunities, and competitive threats, then communicate these to Product Management for roadmap alignment.

Provide structured feedback on application trends, market needs, and competitor strategies.

Propose improvements to existing specifications based on field experience, project feedback, and market evolution.

Provide guidance to regions on how to adopt or adapt specifications for local markets.

Technical Advocacy and Sales Enablement

Consolidate and structure testing evidence in coordination with Product Management, Product Engineering & Performance, and QC to support approvals, specifications, and technical credibility, ensuring full traceability and compliance.

Develop and maintain design guidance notes, standard technical details, and application recommendations.

Provide concept‑level technical support (design justification, compliance note) during complex tenders and strategic pursuits.

Support approvals, certifications, and acceptance by authorities and key clients.

Maintain Dextra’s presence on approved product lists for consultants, contractors, and governmental authorities and track inclusion in ongoing tenders and projects.

Clearly communicate Dextra’s technical advantages and validated product capabilities to project stakeholders.

Ensure that all specifications, design notes, and technical positioning remain fully aligned with validated product capabilities and approved performance limits.

Market Intelligence & Portfolio Feedback

Identify product gaps, emerging applications, and competitive threats.

Provide structured market feedback to Product Management to support roadmap alignment.

Propose improvements to specifications based on field experience and market evolution.

Highlight opportunities where Dextra is underrepresented and support targeted penetration strategies.

Standardization & Industry Positioning

Participate in national and international standardization committees, technical working groups, and industry associations, to support market acceptance and commercial growth.

Lead submissions and documentation supporting standards, approvals, and regulatory recognition.

Advocate for acceptance of Dextra solutions within applicable codes and approval frameworks.

Track and analyze upcoming regulatory changes impacting Bars, Geotec, or FRP Products.

Ensure all standardization initiatives support long-term product positioning and market growth.

Scope Boundaries:

The role directly contributes to revenue growth by creating demand, enabling specifications, and supporting strategic project capture.

Key Interfaces

Product Management – roadmap alignment, product capabilities, positioning, market feedback

Product Engineering and Performance / QC – testing evidence, compliance, qualification, technical validation

Business Development Leadership – targeting strategy and mega-projects positioning

Commercial Operations - Tender & Project Mgt – feasibility input and technical clarifications during early tender phases

Regional Sales Teams – Opportunity conversion, project intelligence, consultant contacts, local specification needs, strategic client focus, key accounts, mega‑projects.

Key Account Managers – alignment on upstream engagement, specification strategy, and long-term technical positioning of Dextra with global and regional key accounts.

His / Her toolbox includes

Specifications library and templates

Standardization documentation & committee notes

Competitive specification mapping (per region)

Technical influence presentations and consultant packs

Product capability database (from Product Management & Product Engineering and Performance)

Approved lists and authority requirements trackers

Guardian of quality and nuclear safety

Ensure that specifications and standardization activities comply with nuclear safety requirements.

Provide accurate and conservative technical justification for nuclear projects.

Escalate any safety-related concern to Product Engineering and Performance or Management.

Maintain traceable and validated technical documentation.

Qualifications

Engineering degree (Civil, Structural, Mechanical) preferred; MSc in Engineering or equivalent training is a plus.

5-8 years working with engineering firms, technical sales, specifications, consulting, or standardization bodies.

Excellent command of spoken and written English.

Strong in MS Office, CRM/PLM tools, documentation systems; Power BI is a plus

Ability to leverage AI-based tools to improve efficiency, analyze information, and support decision-making.

Comfortable engaging with consultants, authorities, and technical committees

Ability to write clear and robust technical specifications

Strong influence and advocacy capabilities

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