Growth Content Associate (SEO/GEO)

You. Better. With Alan. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission:

Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France , Spain , Belgium , and Canada , serving over a million members.

How we work: our Leadership Principles

Mission is the Boss

— We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.

Distributed Ownership

— Accountable enlightened despots: everyone owns their decisions and results.

Radical Transparency

— All information is accessible and written-first, so everyone can make the best decisions asynchronously.

Always Growing

— Direct, positive, and caring feedback, combined with self-growth ownership.

⭐ Context ⭐ Alan is entering a new phase of growth. With more than 1 million members and +45% year-over-year growth on our self-serve acquisition, we want to turn our organic acquisition into our #1 acquisition channel.

SEO and GEO (Generative Engine Optimization: optimizing visibility in AI search tools like ChatGPT, Perplexity) are gaining serious momentum at Alan. Organic sessions are growing, and we're capturing early conversions from LLMs. Now we need to professionalize our content engine: structured SEO processes, AI-powered workflows, and scalable production across France, Belgium, Spain, and Canada.

You’ll join Alan’s Growth team to build the core skills for being an AI-augmented content expert as well as owner of our tone of voice across acquisition channels.

⭐ Your Mission ⭐ You’ll work as a duo with our SEO/GEO Growth Marketer and partner with our Growth team to drive organic traffic and self-serve conversions with strong copywriting skills, using AI as a strong backbone.

This role combines two core elements: writing content our future members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You’ll also become the guardian of Alan’s tone of voice, ensuring brand consistency as we scale.

Key missions include: Write and optimize SEO/GEO content at scale

Write and optimize content, landing pages for search engines that generates non-branded traffic and self-serve conversions

Research keywords, analyze search intent, and identify content opportunities using SEMrush, Google Search Console, and Ahrefs

Uncover what people write in LLMs (ChatGPT, Perplexity) and write GEO-led content that drives AI mentions and contracts

Identify and cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity

Build and run AI-powered content workflows

Use and build Dust agents (our internal AI platform) to automate research, generate first drafts, and optimize content without sacrificing quality

Experiment with LLMs (Claude, ChatGPT, Perplexity) for content production, localization, and optimization

Plan & scale our organic growth across new markets and mediums

Track and report on organic performance KPIs (rankings, citations, traffic, conversions) and iterate based on data

Contribute to the channel’s vision to position Alan as a category leader in health insurance through strategic content

Work with local market teams to ensure content is accurate, compliant, and resonates

Partner with Demand Gen, Thought-Leadership teams to own growth-led projects (community channel, performance-driven guides)

⭐ What makes this role exciting to start your career ⭐

Learn AI-driven content at scale:

You’ll get hands-on on AI agent creation (Dust workflows), SEO automation (Semrush), and AI-powered content production

Work at the intersection of content, AI, and health:

This role evolves rapidly with the AI landscape. You’ll experiment with cutting-edge tools and help define what AI-assisted content looks like

Shape organic growth at Alan:

Arrive at the perfect moment as we shift from reactive to proactive, data-driven SEO strategy

Multi-market impact from day one:

Your work will directly influence Alan’s expansion across our four markets

Join a fast-growing team:

Work alongside Marketers, Designers, and Engineers in a multidisciplinary crew

High autonomy:

Build systems, ship content, and see the direct impact of your work

Own it from day one:

Within your first weeks, you’ll own Alan's organic content strategy, calendar, production, and distribution

Grow into a content expert:

Grow your ownership to become the guardian and architect of Alan's tone of voice across all channels

Mission-driven:

Help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100

What’s the development plan for this role:

After 6 months : You show significant ownership on content creation and tools ramp-up, translating into strong early signals: non-branded traffic growth and conversion uplift

After 1 year : You grow your organic growth expertise in international markets and partner with diverse teams to find new mediums and techniques for organic growth, non-brand authority, and self-serve conversions.

⭐ If you have some of the following, you may be a great fit ⭐ Experience & Skills:

At least 1 year

of growth or content marketing experience, ideally in a tech or scale-up environment (internships or apprenticeships do count as experience!)

Languages:

Fluent in French and English (mandatory)

Strong writing skills:

You can write clear, engaging content across formats (blog posts, guides, landing pages)

Ability to write content that performs:

You don't just write well, you can demonstrate how your content generated measurable business impact (organic traffic, rankings, conversions)

AI-curious and hands-on:

You already use AI tools (ChatGPT, Claude, etc.) in your content workflow and want to push further

Data-informed:

You track what you ship, and iterate based on what data tells you

Operational rigor:

You can produce at volume while maintaining output quality

Fast learner : You’re eager to grow your AI-driven content

Nice-to-Have:

SEO knowledge: keyword research, search intent analysis, on-page optimization (+ tools like SEMrush, Google Search Console)

Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints

Previous use of AI agents or content automation tools (Dust, Claude, GPT)

Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)

For this role we are targeting a B0-B1 level range.

How we work

Location: You must be legally eligible to work in France, Belgium, or Spain.

Remote work: We offer remote work flexibility, but we value in-person collaboration

Important note: we hire people, not roles. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

You want to know more about Alan?

Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

A strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work

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