CDI - Head of Growth Marketing

Full-time (CDI) | Paris | Hybrid

Salary: €65–75k + Equity (BSPCE)

Start Date: March 2nd, 2026

Company & Product Incenteev is revolutionizing management through an AI Copilot (B2B SaaS) designed for frontline managers.

Our mission:

Empowering managers through AI to transform learning and performance.

Team: 26 employees

Impact: B Corp Certified and "Entreprise à Mission"

Community: A vibrant ecosystem of 40,000 active members

Clients: A portfolio of leading Enterprise B2B clients, including Orange, Procter&Gamble, Air Liquide, LG and Groupama

Location:

Paris / Hybrid (3 days on-site/week)

Culture:

B Corp, purpose-driven, pet-friendly startup environment

Mission & Objectives Reporting directly to the CEO and as a member of the Executive Committee (CoDir), your mission is to structure and execute a clear, credible, and scalable marketing strategy. You will lead a team of 2.

Key Objectives

Accelerate the Enterprise Pipeline by structuring qualified lead generation suited to long and complex sales cycles

Lead the Go-To-Market for our new AI freemium solution (acquisition and conversion)

Strengthen brand awareness and thought leadership within our 40,000-member community

Main Responsibilities Marketing Strategy & Leadership Define the marketing roadmap to support complex sales cycles

Strengthen strategic positioning to ensure credibility with Enterprise decision-makers

Report directly to the CEO as a member of the Executive Committee

Manage a team of 2 people

Account-Based Marketing & Acquisition (Long-Cycle Focus) Drive the ABM strategy by mapping strategic accounts, key decision-makers, and influencers

Orchestrate multi-touch campaigns (LinkedIn Ads, expert content, webinars, and trade shows) to nurture ~1-year sales cycles

Master HubSpot for campaign management and lead scoring

Innovation: AI Launch & Go-To-Market Define and execute the Go-To-Market strategy for the new AI product in Freemium mode

Acquisition Mechanics: Implement acquisition strategies for the Freemium model and optimize the conversion journey to Premium

Communication & Expert Content Deploy institutional communication on management expertise that is both human-centred and engaging

Social Proof: Turn client testimonials and impact studies into undeniable market proof

Influence: Expand the CEO's influence and presence across LinkedIn and YouTube

Performance & Tools KPIs: Define, monitor, and analyse key marketing performance metrics

Tech Stack: Manage CRM (HubSpot or equivalent), marketing automation, and ABM / data-enrichment tools

AI-First: You leverage AI daily to scale content creation and lead scoring

Budget: Ensure rigorous budget management and accurate reporting

Candidate Profile Technical Skills & Experience Experience: 3 to 7 years in B2B Marketing

Tools and Automation: Expertise in HubSpot, SalesNavigator, Waalaxy, PhantomBuster, and experience in automating marketing workflows leveraging genAI for personalization at scale.

Sales Culture: Ability to work hand-in-hand with the Sales team to create alignment between lead gen activities and business priorities.

Languages: Bilingual in French and English (Mandatory)

Soft Skills

Outstanding analytical and problem-solving skills

Leadership and ability to structure a department and manage a team

High level of autonomy and strong organizational skills

Comfortable operating in a fast-paced, entrepreneurial environment

Nice to Have Entrepreneurial experience

Multicultural profile

Fluency in a third language

Why Join Us? Balance:

The stability of an established company combined with the excitement of a new product launch

Team:

High-level, collaborative environment (rated 4.5 on Glassdoor)

Commitment:

A genuine B Corp culture

Pet Friendly:

Your pets are welcome in the office!

Recruitment Process 30-minute interview with Delphine, HR Manager (video call)

1.5-hour strategic interview with Roland (CEO) and Adrien (Deputy CEO) (in person)

1-hour team meet (in person)

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