Description du Poste
Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.
Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.
Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.
Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.
Our culture is driven by strong values:
We bring client satisfaction.
We are impactful.
We go above and beyond.
We live one team, one dream.
At AB Tasty, it’s not just about delivering powerful technology. It’s about building an ambitious, collaborative organization where people grow, challenge the status quo, and shape what’s next.
THE TEAM
Team Name & Location: Product Marketing – Global (Paris HQ + international collaboration).
Team Composition: The PMM Director will lead the Product Marketing function and collaborate closely with:
Product (PMs, CPO)
Customer Success
Marketing (Brand, Content, Demand Gen)
Partnerships
Executive leadership
Role Overview: As PMM Director, you will define and drive the global Product Marketing strategy, ensuring our products are clearly positioned, differentiated, and successfully adopted across markets—while acting as the strategic bridge between Product, Sales, and Marketing.
Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo
Additional Information: This is a highly strategic and cross‑functional role with international exposure. Occasional travel may be required for internal offsites, GTM workshops, or key client events.
YOUR MISSION
As PMM Director, you will own and elevate the Product Marketing function to support the company’s next phase of growth.
You will:
Define and execute the global Product Marketing strategy aligned with business priorities.
Own product positioning, messaging, and value propositions across the full portfolio (including AI‑driven capabilities).
Contribute to go‑to‑market strategies for new features, releases, and strategic initiatives.
Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go‑to‑market narratives, and demand generation strategy.
Support product adoption and customer value realization by collaborating closely with Product and Customer teams.
Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross‑sell, retention).
Lead and develop the Product Marketing team (including mentoring junior PMMs).
WHAT YOU’LL BRING
8+ years of
experience in Product Marketing , preferably in
B2B SaaS .
Strong expertise in positioning complex, technical, and
AI‑driven products , with the ability to
translate
advanced capabilities into clear, compelling business value.
Proven experience leading go‑to‑market strategies in
international environments .
Strong understanding of
Sales enablement
and
revenue impact .
Ability to translate
product
capabilities into compelling,
business‑oriented messaging .
Experience working in close collaboration with Product and Revenue teams.
Analytical
mindset with the ability to leverage data for strategic decisions.
Leadership
experience managing and
growing PMM teams , with the ability to balance
strategic
direction and
hands‑on
execution in a lean environment.
Excellent
communication
and storytelling skills in
English
( French
is a plus).
You thrive in fast‑moving environments, enjoy building structure where needed, and are comfortable navigating ambiguity while keeping teams aligned.
If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!
WHY YOU’LL LOVE IT HERE
Make a Real Impact:
This is a key leadership role directly influencing product success, revenue growth, and global positioning.
Ownership & Autonomy:
We trust our leaders. You’ll have the space to define, structure, and scale the PMM function.
International Culture:
Collaborate with global teams across Europe, North America, and APAC.
Career Development:
Be part of an ambitious growth phase with strong exposure to executive leadership and strategic decisions.
Flexible Work:
Enjoy a balanced schedule with up to 2 days of remote work per week.
Perks:
Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.
Step 1:
Discovery interview with Fayçal.
Step 2 : Hiring Manager interview with Alix.
Step 3 : Case study presentation with a team member. => Angélique
Step 4 : Final meeting with Sparsh.
AB Tasty is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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