Footwear Designer – Color & Materials – Men's (F/H)

The Footwear DesignerColor&Materials(C&M)Men’s,plays a critical role in shaping the visual identity,desirabilityand premium perception of Lacoste Men’s Footwear.

This role owns the strategic and seasonalC&Mdirectionfor its given categories, translating brand DNA, consumerinsightsand cultural trends into commercially relevant and emotionally resonant product stories.

The role partners closely with Footwear DesignersCreate, Product Management and Development to ensure that colorandmaterials elevate footwear, whileremainingscalable andproduction-ready.

KEY RESPONSIBILITIES 1. C&M Strategy & Creative Direction

Define and deliver seasonal C&M strategies aligned with Lacoste’s brand vision, categoryneedsand consumer insights.

Develop color palettesandmaterial directions.

Translate macro and micro trends into clear, actionable C&M briefs.

Ensure C&M consistency across collections while enabling differentiation by category and franchise.

Contribute to multi-season thinking and long-term C&M vision.

2. Design Execution & Product Creation

Create detailed C&M proposals, including color blockingandmaterial mapping.

Produce C&M boards, line plans and storytelling assets to support design and merchandising narratives.

Partner with FootwearDesignersCreateto ensure seamless integration of C&M into silhouette design.

Review samples and prototypes, ensuring color accuracy, materialqualityand finish execution.

Drive continuous improvement of material richness, hand-feeland perceived value.

3. Consumer, Culture & Trend Insight

Conduct ongoing research into consumer behavior, fashion, sport, streetcultureand materials innovation.

Benchmark competitors and adjacent industries.

Translate insights into commercially relevant C&M innovations.

Ensure regional and cultural relevance across global markets.

4. Cross-Functional Collaboration

Work closely with Product Line Management, Development and Materials teams to align C&M intent with cost,scalabilityand timelines.

Collaborate on new materialsand sustainable solutions.

Present C&M direction clearly and convincingly in design and range reviews.

Support alignment between categories and the wider Lacoste footwear portfolio.

5. Process & Quality Excellence

Build andmaintain C&M libraries, colorstandardsand material references.

Ensure all C&Minformation is clearly documented andproduction-ready.

Support continuous improvement of C&M processes and tools.

Maintainhigh standardsof quality,consistencyand attention to detail.

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