CDD - Marketing Manager Brand Architecture & Activation Growth Relays

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a

CDD -

Marketing Manager Brand Architecture & Activation Growth Relays ! You will be based at The Island, our office in central Paris.

Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa. US/Africa are a strategic focus for the brand, as Martell needs to diversify&expand its geographical footprint. The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs, Pack & design language), deliver innovation when proven strategic, design consumer experience platform to fit key Moments of Consumption and accelerate recruitment. The marketing manager must have both a strong commercial and marketing background, and capacity to work in close collaboration with very diverse teams: Studio, Cognac, Drive markets, Insights, Central innovation and Business acceleration teams.

Your key missions DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE

Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift), and what our products stand for

Co-lead the Gifting Portfolio strategy with Culture team, C&C and Drive markets

Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact

Coordinate competitive analysis, occasions, consumers

Support Head of portfolio in 3 years planning & IBP process

LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS

Lead product Mix development: Packaging restages, Gifting Limited Editions, brand assets in collaboration with C&C, Insights & Cognac teams

Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail), in tight collaboration with C&C and our Drive markets

Lead projects and work closely with extended teams to ensure they are delivered on time and on budget

DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY

Maximize impact and immersion into our products & experiences through immersive pop-up experiences, working hand in hand with markets, Digital and PR teams (ex: Martell Tower Nigeria..)

Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets

Build global Trade advocacy program that engages a community of credible bartenders around the world, to accelerate in On-Trade and encourage word-of-mouth

MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS, ESPECIALLY PRUSA

Be the key contact for PRUSA marketing team and align global team resources to support at best

Stay close to all Growth relays markets to deploy brand assets with consistency, while adapting to specific requirements

Starting date: 01st April, 5 months

If you recognize yourself in the description below, don’t wait to apply!

8/10 years

of marketing experience in FMCG/Luxury, with strong interest in Spirits industry.

Fluent in English, French is a plus

Strong Leadership skills and growth mindset, with capacity to drive and engage multicultural teams

Business & consumer acumen on US & African markets is a plus

Proven experience in Activation (On & Off-Trade), Product development and/or Bartender Advocacy

Job Posting End Date 2026-04-01

Target Hire Date 2026-04-01

Target End Date 2026-08-31

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