Global Head of Merchant Marketing (w/m)

Global Head of Merchant Marketing (w/m) page is loaded Global Head of Merchant Marketing (w/m) Apply remote type Hybrid/Partially Remote locations France - Issy les Moulineaux time type Full time posted on Posted 2 Days Ago job requisition id JR016744 Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment. Dare to join Edenred and get ready to thrive in a globalcompany that will offer you endless opportunities. Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities. We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria. Your role We are looking for a Global Head for Merchant Marketing for the Benefit & Engagement Business Line to focus on the following areas: 1. Marketing & Communication Define and implement a global merchant marketing and

communication strategy , aligned with the broader Benefits & Engagement Business Line positioning

Develop standardized marketing campaigns and

toolkits for local markets

leveraging digital platforms (web, social media, CRM) to strengthen merchant awareness and engagement. In particular, create and promote merchant success stories to showcase the impact of Edenred’s solutions, fostering stronger relationships and inspiring other merchants

Establish best practices and guidelines for merchant retention, activation, and engagement campaigns

Execute the merchant event strategy, supporting local teams in the organization of conferences, networking events, and training sessions for merchants

Define and roll out CSR-driven merchant initiatives, reinforcing Edenred’s commitment to small and medium-sized businesses (SMBs) and local economies

2. Relationship Marketing Build a global

merchant engagement strategy

as part of our platform approach, ensuring scalability across Edenred geographies

Develop and roll out relationship marketing programs

in partnership with product

teams

Establish best practices and guidelines for merchant retention, activation, and engagement campaigns

Market Positioning & Insights Define and roll out a

merchant marketing positioning

framework, ensuring alignment with new Benefits & Engagement positioning and overall business strategy

Implement a merchant brand and merchant engagement

tracking process

(including NPS and all perception measures), in coordination with Group Strategy, Marketing and Transformation teams

Develop and implement a Merchant

Insight Program

to collect, consolidate, and analyze merchant feedback across different geographies identifying key pain points, areas for improvement in Edenred’s merchant services and new business opportunities

Create merchant specific thought leadership

3. Institutional Communication Collaborate with internal Public Affairs and Merchant teams and contribute to initiatives that support merchant ecosystem development

Support BUs in

building relationships with key merchant stakeholders

and associations

Build long term vision of external merchant community management

4. Content Collect and scale

merchant

content

(thought leadership studies, market research, whitepapers, articles, barometers etc.) produced either by BUs at local level or by the Business Line Marketing team

5. Internal Community Management Regularly engage with the

Merchant Marketing community

to foster best practices sharing, build internal benchmarks, share studies and content, organize workshops and facilitate peer-to-peer knowledge exchange

Your profile The successful candidate would be an experienced marketing professional with a track record in the Benefits & Engagement industry and a deep understanding of merchant relationship marketing, communication strategy, content management and community engagement. She/He will define and execute a marketing roadmap that enhances Edenred’s relationship with merchants and establish a growing marketing community across multiple geographies. For this role, you will report to the Global Head of Marketing within the Benefits & Engagement Business Line, with dotted line reporting to the Business Line Merchant Director. Apply now and Vibe with Us! Similar Jobs (2)

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