Senior Demand Generation Specialist

As Senior Demand Generation Specialist, you will execute and optimize multi‑channel programs that generate high‑quality MQLs and contribute to SQL and pipeline growth in a complex B2B environment. Reporting directly to the Demand Generation Lead, you will translate demand generation strategy into high‑performing paid and email initiatives aligned with ICP priorities and sales qualification criteria.

Key Responsibilities

Multi‑Channel Demand Generation

Execute and optimize demand generation programs across Paid Media (SEA, LinkedIn Ads, retargeting) and Email Marketing (lead nurture, campaign follow‑ups, database engagement). Ensure campaigns generate qualified MQLs and support pipeline growth, not just traffic or lead volume.

Funnel & Pipeline Optimization

Optimize landing pages, forms, and acquisition journeys with Digital Marketing and Operations.

Improve conversion across the funnel (Lead → MQL → SQL).

Performance & Continuous Improvement

Track and analyze performance by channel, segment, and geography.

Monitor MQL quality, SQL conversion, and pipeline contribution.

Run structured tests across campaigns, messaging, and offers.

Contribute insights and recommendations to improve SBS’s demand generation performance.

Qualifications

3–6 years of experience in demand generation or B2B acquisition.

Proven experience generating and optimizing for MQLs and SQLs in a B2B environment (not only traffic or e‑commerce KPIs).

Hands‑on experience with Google Search, LinkedIn Ads, and ideally B2B email marketing.

Strong analytical mindset and ability to translate data into action.

Comfortable working cross‑functionally with Sales and Cross‑Marketing Functions.

Nice to Have

Experience in B2B SaaS, fintech, or technology.

Exposure to long sales cycles and multi‑stakeholder buying journeys.

Experience with intent data and ABM platforms (e.g. Demandbase).

Used Gen‑AI tools natively in day‑to‑day marketing workflows.

Familiarity with nurturing practices and emailing workflows.

Additional Information

A dynamic, fast‑paced, and stimulating work environment that encourages innovation and growth.

An open and inclusive culture with ample opportunities for personal and professional development.

The chance to be part of a recognized market leader within an international and multicultural organization.

An attractive compensation package, including a competitive salary, a performance‑based variable bonus, and a range of extra‑legal benefits.

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