Local Media & Campaign Performance Expert

Local Media & Campaign Performance Expert Key Responsibilities 1. Media Advisory for Brand and Marketing Teams

Review media briefs and evaluate media recommendations

Support operational campaign execution

Conduct post-campaign analytics and consolidate key learnings

Use existing tools such as briefing templates and budget calculators to guide teams

2. Data Matching & Audience Insights

Set up and execute data matching between internal teams and external data providers

Assess audience relevance versus campaign objectives

Provide actionable insights to marketing and media stakeholders

Manage an ongoing project focused on new and innovative media approaches

Coordinate across global and local internal teams and external partners

Ensure structured project management, timelines, and deliverables

4. Performance Monitoring & Reporting

Compile campaign and project results

Develop clear performance and impact reports

Ensure documentation of outputs and knowledge sharing

5. Process Support & Optimization

Support internal functions in setting up or improving media-related processes

Contribute to best practices and standard operating procedures

Ensure effective communication and coordination with media agencies when required

Key Skills & Requirements

Knowledge of French market regulatory and compliance requirements related to product promotion, pharmaceutical industry standards, and GDPR/data privacy

Strong expertise in media campaigns, media strategy, and performance analytics

Excellent communication and project management skills

Fluent in French (native) and English

Based in France

Hybrid working model: approximately 3 days per week on-site in Paris, remaining days remote

#J-18808-Ljbffr