Group Marketing and Digital Director F/M

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career! Our

CGO

Team is looking for a talented and ambitious new

Group Marketing and Digital Director

F/M

to join our team in Marly or Brussels.

Lyreco is the European leader and the third largest distributor of workplace products and services in the world. A privately owned company since 1926, Lyreco has constantly adapted to the evolutions of workplace thanks to its focus on excellence in customer experience, strong partnerships with renowned suppliers, and efficient logistics.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately‑owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco’s mission is to deliver sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

YOUR MISSIONS: Marketing Strategy & Brand Leadership

Define and lead the integrated marketing strategy for Lyreco, aligned with the company’s growth ambitions and customer expectations

Position Lyreco as a relevant, differentiated, trusted, and innovative digital platform brand in the competitive eCommerce landscape and in the workplace B2B retail place (across all categories : GOP, Hygiene, food, Tech and Print, Furniture, PPE). Note: the Marketing strategy of the PPE category is owned by a specific Safety Business Unit, you will need to collaborate closely to reflect their plan in Lyreco’s portfolio choice.

Build a powerful brand and product architecture and narrative, translating into superb creative content enhancing Lyreco’s brand equity, awareness, and emotional connection with customers

Translate strategic goals into actionable marketing plans with clear KPIs, budgets, and execution roadmaps

Promote customer‑centric storytelling that reflects Lyreco’s values and resonates with diverse target audiences

Digital & Performance Marketing

Lead the digital marketing transformation by implementing state‑of‑the‑art performance marketing tools, attribution models, and campaign automation systems

Own and continuously optimize media buying across search, display, social, affiliate, and programmatic channels to maximize ROAS and minimize CAC Implement an advanced experimentation framework (A/B testing, incrementality, etc.) to improve campaign effectiveness and user engagement

Utilize predictive analytics to enhance audience segmentation, targeting, and lookalike modeling by closely collaborating with the data team.

Strengthen internal marketing capabilities, build a best‑in‑class media & martech organization

Customer Engagement & Personalization

Drive and further professionalize personalization across the customer journey, from product discovery to loyalty, by leveraging AI, real‑time data, and automated content delivery

Develop integrated CRM and loyalty programs to improve customer lifetime value and retention

Establish structured customer feedback loops and integrate Voice of the Customer insights into campaign planning and product development

Lead NPS and customer satisfaction improvement initiatives by embedding relevant KPIs in all touchpoints and leadership dashboards

Cross‑Functional Alignment

Champion the alignment of marketing, sales, customer care, Safety Business Unit, product, and operations to deliver seamless and coherent experiences Ensure campaign consistency and brand coherence across all touchpoints Develop and execute campaigns, including seasonal and category‑specific pushes that drive both brand and performance metrics

Contribute to the evolution of the Lyreco’s platform by embedding customer insights into site UX, content, and navigation design 5) Team Leadership & Organizational Development

Lead and empower a high‑performing marketing organization with strong capabilities across brands, digital, CRM, media, and analytics

Promote a culture of curiosity, experimentation, and continuous learning

Coach and develop talent, ensuring succession planning and leadership development

Actively engage in cross‑functional and cross‑country/central collaboration, promoting transparency, open communication, and shared success.

YOUR PROFILE:

Master Degree in Marketing or Business

Proven leadership experience as a GMDD or senior marketing executive in a digital‑first business, ideally in eCommerce, platforms, or consumer tech

Deep expertise in performance marketing, digital media strategy, attribution modeling, and ROI‑driven campaign management

Demonstrated success in brand building, customer acquisition, retention marketing, and growth initiatives across multiple online and offline channels

Strong hands‑on experience in CRM, ideally personalization, and loyalty programs; proven ability to scale LTV and reduce CAC

Experience with martech tools, customer data platforms (CDPs), and marketing automation systems

Background in omnichannel marketing and cross‑functional campaign development

Strong analytical capabilities, comfortable working with KPIs, dashboards, and data storytelling

Proven ability to manage agencies and partners, while building in‑house expertise for core functions

Experience working closely with product, data, and tech teams to embed marketing into the product journey.

Energetic, fast‑acting, and results‑oriented – capable of balancing long‑term vision with near‑term execution

Excellent communicator and storyteller with the ability to influence at all levels, internally and externally

International Experience in matrix environment

Fluent in English

REASONS TO JOIN LYRECO:

Experience working in an international environment.

Performance bonuses.

Profit‑sharing and participation schemes.

Initiatives supporting work‑life balance (company concierge services, sports associations, carpooling platform, on‑site daycare).

Lyreco is a signatory of the Diversity Charter. We guarantee compliance with non‑discrimination rules in recruitment and are committed to supporting individuals who are far from employment.

Hybrid working model (2 days per week)

Êtes‑vous enthousiaste à l'idée de vivre une nouvelle aventure professionnelle ? Chez Lyreco, nous offrons plus qu'un emploi, une carrière ! Notre équipe

CGO

est à la recherche d'un

Directeur Marketing et Digital Groupe

(H/F)

talentueux et ambitieux pour rejoindre notre équipe au siège social à Marly (59).

Lyreco est le leader européen et le troisième distributeur mondial de produits et services pour l’environnement de travail. Société privée depuis 1926, Lyreco s'est constamment adaptée aux évolutions du monde du travail grâce à son souci d'excellence en matière d'expérience client, à ses partenariats solides avec des fournisseurs renommés et à sa logistique efficace.

Avec plus de 10 000 employés, Lyreco opère directement dans 25 pays d'Europe et d'Asie et couvre 17 autres marchés sur 4 continents par le biais d'un réseau de partenaires de distribution. Nous sommes des pionniers, aujourd'hui et demain, dans la fourniture de ce dont tout lieu de travail a besoin, qu'il s'agisse de produits ou de services, quel que soit l'endroit où vous travaillez. Nous sommes actifs dans les domaines des fournitures de bureau, des services d'impression et des consommables, des EPI et des solutions de sécurité, du café et de la restauration, l'hygiène et du nettoyage, du mobilier et des solutions ergonomiques, ainsi que des services de bien‑être.

Pour en savoir plus sur Lyreco, consultez notre site de carrière ici !

CE QUE NOUS PROPOSONS: Stratégie Marketing & Leadership de Marque

Définir et piloter la stratégie marketing intégrée de Lyreco, en cohérence avec les ambitions de croissance de l’entreprise et les attentes des clients.

Positionner Lyreco comme une marque de plateforme digitale pertinente, différenciante, digne de confiance et innovante, dans un environnement eCommerce compétitif et sur le marché B2B (toutes catégories confondues : fournitures de bureau, hygiène, alimentaire, technologie & impression, mobilier, EPI).

Construire une architecture de marque et de portefeuille produits forte, ainsi qu’un récit de marque puissant, déclinés en contenus créatifs de haut niveau renforçant l’équité de marque, la notoriété et le lien émotionnel avec les clients.

Traduire les orientations stratégiques en plans marketing opérationnels, avec des KPI clairs, des budgets définis et des feuilles de route d’exécution.

Promouvoir une narration centrée client, reflétant les valeurs de Lyreco et résonnant auprès de cibles diverses.

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