Communications Manager, Japan Stores Communications

Communications Manager, Japan Stores Communications Amazon is seeking a self-motivated, highly organised and creative communications professional to join the Amazon Stores Communications team in Japan. The individual will be based in Tokyo and will be responsible for delivering campaigns for large scale shopping moments, which could include events like Prime Day and Black Friday, supporting key business initiatives/launches and creating activity that demonstrates the value customers get while shopping with Amazon. This role will be part of the International Stores Comms organisation at Amazon and will report in the Head of Stores Comms in the Japan.

The candidate should demonstrate a proven track record for managing effective consumer campaigns for large, fast-moving organisations in Japan, including delivering earned media, social media, and influencer relations activities. They will have a deep understanding of the Japan earned and social media landscape, be passionate about their craft, be an excellent writer, and have an ambition to do great, meaningful work. The successful candidate will be an excellent communicator, who can collaborate closely with teams throughout the business, as well as with stakeholders outside the business including media, influencers, creators, and agency partners. They should enjoy working in a fast-paced, start-up culture, and will have experience in either an agency or in-house role.

Key job responsibilities

Develop and manage integrated Communications and PR campaigns around key retail moments

Deliver campaigns and launches around shopping innovations

Write campaign plans, messaging, and media-facing materials

Build relations with key media, and be able to pitch and secure top tier coverage

Work closely with external agencies and wider international teams to devise and implement Communications and PR activity

Work closely with internal teams across the business to deliver projects to deadline

Successfully manage fast-moving, complex challenges from both the business and the media

Support with issues management and crisis comms related to the Japan Stores business

A day in the life

Communications and PR expert with a demonstrated feel for what works for a brand

Strategic - ensuring that communications activity delivers against business objectives and articulates key messages

Tactically aware - knowledgeable about what’s going on in the media and with the brand and able to marry the two at short notice for maximum benefit

Highly proactive - enjoys taking responsibility and making things happen

Organised - able to juggle multiple projects simultaneously while managing essential admin work

Leadership - able to inspire agencies to deliver creative and insightful campaigns

Adaptable - able to work in a corporate environment

Exercises good judgment – advising others on the best course of action and managing positive and negative media enquiries

Social and influencer minded – able to build integrated campaigns that leverage new and emerging digital media including social and influencers

Basic Qualifications

7+ years of recent professional communications or public relations experience

Extensive experience that demonstrates a comfort in dealing with high-level consumer media contacts across news, lifestyle, and broadcast sectors

Excellent written and oral communication skills in both English and Japanese

Hands‑on experience of digital and social media as well as influencer marketing / communication

Experience in planning and delivering paid campaigns

Experience of delivering successful influencer campaigns

Experience in using the latest social media monitoring and analysis tools and platforms

Track record of strategic planning, creative thinking and delivery on major social media/digital comms campaigns

Preferred Qualifications

Retail background - knowledge of the Japan retail and online markets

Collaborative - team player with a willingness to work hard and roll up sleeves to get work done

Track record of working with, and successfully evaluating, innovative new formats and testing new and emerging channels

Bachelor’s degree

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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