ATR - Head of Branding (H/F)

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ATR - Head of Branding (H/F)

role at

Airbus Join to apply for the

ATR - Head of Branding (H/F)

role at

Airbus Get AI-powered advice on this job and more exclusive features. About Us

ATR is the two European aeronautical heavyweights, Airbus and Leonardo.

From the world’s largest cities, to our planet’s most remote regions innovative, sustainable and modern way.

If you strive for excellence, are driven by Our leadership profile:

People Centric Entrepreneurial Inspiring Exemplary Innovative Humble

ou will work with passionate colleagues to make a difference in a human size company with attractive advantages!

We are looking for a Career Path: People management

Develop and maintain a strong brand image that reflects ATR’s mission, vision, and values, with connection, innovation, safety, and sustainability as core pillars. Drive global brand awareness and visibility across all relevant platforms to ensure ATR’s relevance to its target audience. Ensure brand consistency across all internal and external touchpoints. Define and execute a comprehensive brand strategy that supports business goals. Drive innovation in digital branding strategies, leveraging emerging technologies to amplify the brand’s reach and engagement. Create targeted campaigns to support product launches, market entries, and promotional objectives. Lead the execution of events, exhibitions, and sponsorship partnerships to align with brand positioning and audience engagement. Oversee advertising campaigns across various channels, including print, digital, ensuring alignment with ATR’s objectives. Drive internal brand advocacy by fostering employee understanding, belief in, and representation of the ATR brand. Collaborate with other business functions to integrate branding efforts into every aspect of the customer journey.

Job Description:

About Us

ATR is the

world's number one aircraft manufacturer in regional aviation

providing a new generation of turboprops. We are a joint venture between

two European aeronautical heavyweights, Airbus and Leonardo.

From the world’s largest cities, to our planet’s most remote regions , our purpose is to deliver air travel

to people, communities and businesses in an

innovative, sustainable and modern way.

If you strive for excellence, are driven by

ambition ,

trust

and

respect

as we are, then get your career off to a flighting start with ATR!

Our leadership profile:

People Centric Entrepreneurial Inspiring Exemplary Innovative Humble

At ATR y

ou will work with passionate colleagues to make a difference in a human size company with attractive advantages!

We are looking for a

Head of Branding

to come onboard in our

Communication and Corporate Identity

Directorate

in

Lamberto

’s team : a team of

12

collaborators!

Career Path: People management

Your Mission

Develop and maintain a strong brand image that reflects ATR’s mission, vision, and values, with connection, innovation, safety, and sustainability as core pillars. Drive global brand awareness and visibility across all relevant platforms to ensure ATR’s relevance to its target audience. Ensure brand consistency across all internal and external touchpoints. Define and execute a comprehensive brand strategy that supports business goals. Drive innovation in digital branding strategies, leveraging emerging technologies to amplify the brand’s reach and engagement. Create targeted campaigns to support product launches, market entries, and promotional objectives. Lead the execution of events, exhibitions, and sponsorship partnerships to align with brand positioning and audience engagement. Oversee advertising campaigns across various channels, including print, digital, ensuring alignment with ATR’s objectives. Drive internal brand advocacy by fostering employee understanding, belief in, and representation of the ATR brand. Collaborate with other business functions to integrate branding efforts into every aspect of the customer journey.

About You

Degree in marketing, communications, business, or a related field. 8+ years of experience in branding or a related role. Fluency in English and French is required. Proven ability to lead and inspire teams, delivering impactful branding initiatives. Strategic mindset with the capability to align diverse activities under a unified brand vision. Strong leadership, communication, and project management skills. Strong analytical skills to measure and optimize branding effectiveness. Ability to thrive in fast-paced, dynamic environments. Experience managing global branding campaigns, with a strong understanding of cultural nuances and regional markets. Experience in the aviation, transportation, or related industries is a strong plus. Proven ability to collaborate with senior executives and manage relationships with global partners, agencies, and other key stakeholders. Demonstrated ability to drive innovation and creative branding solutions in a dynamic and competitive environment. ... but above all, you are ready to take off with us to keep connecting communities and businesses and provide the best possible products and support to our customers!

Our Recruitment Process

Lamberto will contact you Innovative and digital assessment To get to know you better: interview with Lamberto then with Mehdi our Hr Recruiter

What We Offer

Highly competitive compensation package

(profit and success sharing, employee savings plan...)

Work-life balance

(remote working, 6th week of paid leave, additional days off for family events...)

Well-being / health

(supplementary health & welfare coverage...)

Career paths

enabling employees to develop their skills and build a professional project

Wide choice of development programs

for soft and hard skills

CSE:

ATR (family and employee events) and Airbus CSE (travel, vacation camps ...)

Diversity

and inclusion : Over 1200 men & women with more than 35 different nationalities work together in our teams !

ATR is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

A propos d'ATR

ATR est le

premier constructeur mondial d'avions régionaux

et propose une nouvelle génération de turbopropulseurs. Nous sommes une

filiale de deux poids lourds de l'aéronautique européenne, Airbus et Leonardo.

Des plus grandes villes du monde aux régions les plus reculées de notre planète,

notre objectif est d'assurer le transport aérien

des personnes, des communautés et des entreprises d'une manière innovante, durable et moderne.

Si vous recherchez l'excellence, si vous êtes animé par

l'ambition,

la

confiance

et le

respect,

alors faites décoller votre carrière avec ATR

!

Notre Leadership Profile :

Centré(e) sur l’humain un esprit entrepreneur inspirant(e) exemplaire innovant(e) humble

Vous travaillerez avec des collègues passionnés pour faire la différence dans une entreprise à taille humaine avec des avantages attractifs !

Nous recherchons un

Head of Branding

pour rejoindre notre Direction

Communication & Image de Marque

au sein de l'équipe de

Lamberto : une équipe de

12

collaborateurs !

Career Path: People management

Votre mission

Développer et maintenir une image de marque forte qui reflète la mission, la vision et les valeurs d'ATR, avec la connexion, l'innovation, la sécurité et le développement durable comme piliers. Favoriser la notoriété et la visibilité de la marque à l'échelle mondiale sur toutes les plateformes pertinentes afin de garantir la pertinence d'ATR auprès de son public cible. Assurer la cohérence de la marque sur tous les points de contact internes et externes. Définir et exécuter une stratégie de marque globale qui soutient les objectifs commerciaux. Stimuler l'innovation dans les stratégies de marque numériques, en tirant parti des technologies émergentes pour amplifier la portée et l'engagement de la marque. Créer des campagnes ciblées pour soutenir les lancements de produits, les entrées sur le marché et les objectifs promotionnels. Piloter l'exécution d'événements, d'expositions et de partenariats de sponsoring afin de les aligner sur le positionnement de la marque et l'engagement du public. Superviser les campagnes publicitaires sur différents canaux, notamment imprimés et numériques, en veillant à leur adéquation avec les objectifs d'ATR. Promouvoir la marque en interne en favorisant la compréhension, la confiance et la représentation de la marque ATR par les employés. Collaborer avec les autres fonctions de l'entreprise pour intégrer les efforts de marque à chaque étape du parcours client

A propos de vous

Formation supérieure en marketing, communication, commerce ou dans un domaine connexe. Plus de 8 ans d'expérience en branding ou dans un rôle connexe. La maîtrise de l'anglais et du français est requise. Capacité avérée à diriger et à motiver des équipes, et à mener des initiatives de branding percutantes. Esprit stratégique et capacité à harmoniser diverses ac...