General Manager France & Benelux (m/f/d)

Adsquare is a pioneering data provider in the programmatic and digital advertising ecosystem, with a focus on geolocation data. France & Benelux represent core markets globally, accounting for a significant share of Adsquare’s success.

We are seeking a strategic General Manager to lead this mature region into its next growth phase and optimise our commercial performance across France and the Benelux markets.

Your Mission The General Manager France & Benelux will lead Adsquare’s commercial presence across both markets. You will enter an already high-performing region with the mandate to optimise operations, strengthen collaboration, and expand revenue within an established client base. You will operate as the “Market Integrator”, aligning local sales execution with global objectives and ensuring all cross-functional teams work cohesively to protect and grow our leadership position across France and Benelux.

What you will do Leadership and Team Development

Manage, coach and develop the Sales teams across France and Benelux, providing clarity and direction.

Own local team structure and resource allocation to meet global standards.

Build cohesion, accountability and continuous improvement within the regional organisation, based in Paris.

Revenue Generation and Growth Strategy

Fully responsible for revenue performance across new business and expansion in France and Benelux.

Execute the Global GTM Strategy locally and ensure activity and pipeline delivery across both markets.

Lead platform monetisation and key commercial negotiations with major agencies and brands.

Local Market Execution & Alignment

Build and execute the France & Benelux market strategy, coordinating CS, Marketing, Platform, People and Finance.

Lead high-level external stakeholder conversations to advance growth and unlock complexities across both ecosystems.

Drive local planning and cross-functional projects to support regional and global strategy execution.

Budget & Strategic Insights

Manage T&E budget for France & Benelux.

Serve as the voice of the region, translating customer and market feedback into strategic recommendations.

Align resource needs with global leadership to ensure long-term regional success.

Your Profile

Minimum 8 years experience in sales within media, data, or programmatic environments, including team leadership across France and/or Benelux.

Demonstrated track record of driving revenue growth in mature markets and optimising performance of established teams.

Experience with data-driven selling and data partnerships.

Strong network across agencies, trading desks, brands and measurement teams in France and Benelux.

Skilled in cross-functional alignment (CS, Marketing, Product) to ensure successful local execution.

Operates with drive, humility, transparent communication and a practical problem-solving mindset.

Why us? In addition to a competitive package:

Annual learning budget of €1,200.

30 days of paid vacation per year.

9 additional RTT days per year.

Public transport contribution.

Latest hardware and tools to enable high performance.

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