Deckers Brands Senior Trade Marketing Manager

Deckers Brands Senior Trade Marketing Manager Join to apply for the Deckers Brands Senior Trade Marketing Manager role at BoF Careers.

Senior Trade Marketing Manager, HOKA At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role As our Senior Trade Marketing Manager, you’ll take full ownership of the national trade marketing strategy and budget for France, driving the creation and execution of Experience Marketing initiatives that elevate HOKA’s premium, performance‑driven brand presence at retail. You’ll collaborate with key account partners, align with domestic business objectives, and orchestrate a talented team to deliver high‑impact campaigns and activations. This is a leadership role where your creativity, commercial acumen, and passion for sports will shape the future of our brand in the French market.

Your Impact

Develop and execute seasonal trade Go‑To‑Market plans and tools in partnership with Territory Marketing and Commercial Teams

Drive the Paris Retail marketing and experience plan as a strategic flagship for the French market

Align and coordinate seasonal marketing campaigns with key wholesale partners to secure visibility, conversion, and premium brand execution

Manage day‑to‑day administrative tasks including tracking trade marketing spend, preparing executional plans and reports, arranging showroom materials, and leading a team of 5 Field Experience Reps and 1 Trade Marketing Manager

Host regular reviews with Sales and Field Support Teams, proposing corrective action plans as needed

Ensure all key trade activations have agreed KPIs and trackable measurements, with consistent ROI analysis

Build strong relationships with wholesale partners and commercial teams to influence decisions and secure long‑term brand presence

Deliver innovative, bespoke trade campaigns in line with commercial objectives, leveraging consumer insights and retailer feedback

Manage the local Paris showroom and host retailer teams at seasonal events

Communicate trade marketing successes internally and externally, sharing monthly field representative reports and ROI measurements

COME AS YOU ARE We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are

You are a collaborator who builds relationships across the organization to achieve shared goals

You display humility by addressing hard topics, admitting when “you don’t know” and calling out missteps

You ask questions to encourage creative thinking and innovation

You hold yourself and others accountable for achieving results while role‑modelling the company values

We Would Love To Hear From People With

Proven experience managing and developing high‑performing teams

Skilled in trade marketing, ideally within footwear / retail / sports / consumer industry

Proven experience of collaborating and building relationships with internal stakeholders and external retail partners

Commercially astute with deep market knowledge of the footwear landscape, including competitors, product, and consumer trends

Creative and innovative thinker, passionate about sports

What We Will Give You

27 Days Holidays + Bank Holidays and additional time away from work – plus a generous holiday allowance and the option of half‑day Fridays when work is completed

Extras, discounts, perks & volunteering opportunities – you’ll have access to discounts, community‑based programs, and other cool extras

Growth and Development – Deckers Brands offers extensive opportunities and support for personal and professional development, including a Global Mentorship Programme

Hybrid & Flexible Working Environment

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal‑opportunity employer and welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

Seniority level Mid-Senior level

Employment type Full‑time

Job function Marketing and Sales

Industries Advertising Services

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