Head of Creative Campaign Operations

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Head of Creative Campaign Operations

role at

Ubisoft

Company Description Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description We are looking for a strategic and operational leader to build, lead, and scale our

Campaign Content Hub . This team ensures that global marketing campaigns are not only effectively adapted, reformatted, and localized into impactful creative, but also optimized for performance across channels & markets.

Four Main Pillars

Content Standards Governance – defining and implementing global content standards, best practices, and performance frameworks.

Campaign Program Management – ensuring a seamless delivery of marketing campaign operations.

Creative Project Management & Localization – owning creative transformation briefs and orchestrating creative production (internal and external).

In‑house Creative Studio – a nimble creative team adapting static and video assets for multi‑market use.

This role will oversee a dedicated

PMO

function to drive consistency, efficiency, and operational excellence across the team.

Key Responsibilities Leadership & Vision

Act as a change leader, fostering a culture that values operational discipline, shared standards, and collective accountability for creative delivery excellence & content performance.

Build and lead a high‑performing, cross‑functional team responsible for campaign orchestration, creative adaptation, reformatting, and localization of marketing assets.

Partner with Franchise leads to align creative deliveries with global campaign timelines and performance goals.

Serve as the senior escalation point for Creative House, Core Services (+ HQ when needed).

Content Performance & Best Practices

Establish and enforce content governance frameworks, including format, channel‑specific tone and guidelines.

Develop and implement best practices for content production and distribution, ensuring consistency, scalability, and quality across markets.

Champion data‑driven content optimization, leveraging performance insights to help Marketing teams refine creative outputs and distribution strategies.

Operational Excellence

Establish scalable processes for briefing, production, localization, and delivery of marketing assets across channels (paid media, CRM, social, owned…).

Champion continuous improvement in creative operations, resource allocation, and cross‑functional collaboration.

Define and track success metrics: on‑time delivery, cost efficiency, creative quality, stakeholder satisfaction and content performance KPIs.

Team Management

Manage and coach the leads of each functional area (to be finalized) based on the core pillars:

Content Standards Governance – knowledge‑sharing, performance framework & compliance.

Campaign Program Management – franchise campaign delivery owners.

Creative Project Management & Localization – cross‑channel production and adaptation.

Creative Studio – internal creative resource team.

PMO – staffing models, capacity planning, and workforce management.

Foster a collaborative culture across internal teams and external creative partners/agencies.

Cross‑Functional Collaboration

Act as a strategic bridge between Creative Houses, Core Services (Paid Media, CRM, Shopper, etc.), and Creative Operations to ensure seamless end‑to‑end campaign delivery.

Ensure that business priorities are efficiently translated into executable creative workflows across franchises and channels.

Build structures and routines that optimise coordination between Campaign Program Managers and Creative Project Managers for on‑time, on‑brief delivery.

Change Management & Adoption

Lead the transformation toward a centralized creative operations model, embedding new processes, roles, and ways of working across marketing and creative teams.

Drive adoption and accountability for standardised workflows, tooling, and governance frameworks.Monitor adoption and performance metrics, identifying barriers and leading course‑correction initiatives to reinforce process compliance and operational efficiency.

Technology & Tooling Enablement

Partner with IT and other internal tech teams, to evaluate, pilot, and industrialise innovative solutions for content creation, storage, planning, and management (automation tools, generative AI, dynamic creative optimisation, asset tagging, metadata automation, etc.).

Oversee the tooling budget and investment priorities, aligning spending with operational efficiency and user adoption.

Champion a culture of innovation and responsible AI adoption, ensuring teams are trained, empowered, and confident using new tools and workflows.

Qualifications Required

15+ years of experience in creative operations, integrated production, or marketing project management within global organisations.

Track record in change management, successfully scaling teams, or building new operational functions.Proven experience leading integrated production or creative teams, implementing operational systems, and delivering complex creative projects across brand & marketing channels.

Expertise in content strategy development, content governance frameworks and performance optimisation.

Strong understanding of marketing channels and creative formats (digital, paid, CRM, social, AV/video).

Experience integrating tech, AI, or automation solutions into creative or marketing workflows to improve efficiency and output quality.

Excellent stakeholder management and communication skills across multiple regions, cultures and functions.

Demonstrated ability to drive the set‑up and adoption of PMO frameworks, workflow tools, or production platforms (e.g., Workfront, Asana, Airtable, Monday.com).

Leadership Attributes

Strategic Operator: Able to connect content strategy with creative execution to broader marketing and business goals.

Operational Innovator: Balances process rigor with creative flexibility.

People Leader: Builds and motivates high‑performing teams across geographies.

Continuous Improver: Obsessed with optimising processes without stifling creativity.

Collaborative Influencer: Trusted partner to both marketing stakeholders and creative teams.

Additional Information

Profit Sharing, yearly company saving plan.

25 paid time off + 12 additional paid days off.

50% of your transportation pass is paid by the company, lunch vouchers (€9/day), healthcare for you and your family, and lots of Ubisoft additional perks.

Maternity leave 20 weeks, paternity/co‑parental leave 7 weeks.

Our office is located in Saint‑Mandé (Metro line 1, Saint‑Mandé station). Gym available in the building. According to Ubisoft’s hybrid work model, our flexible work policy includes a minimum of 3 days a week in our Saint‑Mandé office and the remaining 2 days working from home.

Recruitment Process

30 minutes: phone call with a Recruiter

60 minutes: interview with the Senior Director of Transformation & Strategic Initiatives

60 minutes: interview with the HR Director, the Senior Director of Strategic Programs and the Senior Director of Transformation & Strategic Initiatives

60 minutes: interview with the SVP of Executive Publishing and the VP HR

Information About Ubisoft – EEO Statement Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Project Management

Industry

Entertainment

Location: Paris, Île‑de‑France, France

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