Lifecycle Marketing Strategist

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LIFECYCLE MARKETING STRATEGIST Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership.

You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: "Everyday in Every Play, Count on Me"—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR This place isn't for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.

Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.

Demonstrates resourcefulness, and independently refine your skills without being prompted.

Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

Embodies a character that inspires pride in both personal and professional associations.

Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.

Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.

Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

Performs at their best when it matters most, The Enjoyment of Hard Challenges.

Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.

Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.

Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement

At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

What Success Looks Like NECESSARY SKILLS KICK OFF PERIOD

Be willing to put in the hard work required and be hungry enough to go through the kick off.

Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high‑leverage new skill.

The ability to take feedback and implement it fast.

Finish the work to the fullest with quality and on time.

Perseverance.

Remember and learn from the repetitive doing of the exercises.

ONBOARDING

Align with the team and contribute to the team called Brain Trust for Ideas across clients.

Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.

Ability to organize, prioritize, and manage multiple tasks with great attention to detail.

Upkeep of data integrity of your clients across Statlas and other tracking tools.

Be responsible for the execution of the Prophit system for your clients

Building an Email Forecast for your clients

Utilizing a Growth map using the Prophet System

Data Analysis required during analysis of past campaigns and flows etc

Marketing calendar alignment and upkeep with clients

The Monthly Execution and Actualisation vs the Forecast.

You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.

Combine data analysis and feedback from clients to develop strategic plans for the future.

When it's time to pivot you are among the first early adopters

Take a lead in situations that present any obstacle to execution.

An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.

Responsible for the implementation of CTC's Email and SMS best practices

Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‑purchase upsell tools, direct mail and more, to impact retention metrics.

Upkeep and management of our ideologies and processes throughout the account.

Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.

Implementing tests in your accounts in an effort to beat your best‑performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

Ensuring deliverables are on‑brand 100% of the time, in collaboration with designers and copywriters.

Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes.

Ensuring alignment with the client vs the forecast & strategy.

Ensuring above benchmark client satisfaction rate feedback.

Ensuring following the Prophit system execution to 100% within the timeline required.

Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.

Responsible for sending daily performance updates to the client.

Ensure alignment across Strategy and Forecast with the client for every week of the month.

Providing weekly updates via Slack.

Report where required, collaborating with Growth Strategists and Media Buyers.

CONTRIBUTING BACK

Contributing your learnings back to the system for feedback and continuous improvement.

Contributing & collaborating in ideas and learning across teams.

Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS Communication Skills

Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.

Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.

Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision‑making.

Great Data Analysis skills

Strong raw talent for data analysis, with an eagerness to learn and improve.

Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on‑the‑job experience.

Past Experience

Historical expertise that compounds to bring a well‑rounded perspect...