Trade Engagement Executive BE

Trade Engagement Executive Would you like to work in an international Fortune 500 company (Top Employer 2026 award winner) where individual development is of paramount importance? Do you believe in our vision of a smoke‑free future? Apply now for the position of Trade Engagement Executive.

The Organisation Philip Morris is one of the world’s largest international tobacco companies, with more than 82,700 employees worldwide. Our employees speak more than 80 languages and come from all regions of the world. We have 50 production facilities worldwide and our products are sold in more than 180 countries. At Philip Morris, we strive for a future where smoking is a thing of the past and are committed to making this reality as soon as possible. Our vision is to lead the transformation of our industry by fully focusing our efforts, energy, and resources on offering better, smoke‑free alternatives for adults who otherwise continue to smoke.

The Opportunity The Trade Engagement Executive will support the activation of indirect retail channels in Belgium to deliver best‑in‑class commercial performance, retailer satisfaction, and overall NPS. You will lead the development and deployment of multicategory Trade Marketing and Engagement programmes, while collaborating closely with Key Account, Field Sales, Marketing, Commercial Planning, and the wider Country Team.

This role also includes creating premium partner experiences, providing exclusive access to VIP events and strategic engagement moments that strengthen long‑term relationships.

Responsibilities

Develop and deploy Trade Engagement plans across multicategory initiatives to inform, educate and motivate trade partners in line with commercial KPIs.

Create online and offline trade materials, including toolkits, educational content, digital assets, and retailer communication tools to elevate the in‑store talking points and visibility of our brands.

Develop tools and content to educate staff, ensuring they have strong product knowledge and can confidently influence sell‑in.

Design and manage incentive programmes that empower partners and staff to exceed commercial targets.

Write clear, professional communication (copywriting) in local languages for various trade communication channels, ensuring alignment with internal stakeholders (Marketing, Legal, EA, etc.).

Collaborate with third‑party suppliers for sourcing and producing activation materials, ensuring full end‑to‑end follow‑up from briefing to delivery.

Ensure consistent communication to Field Sales via Teams, News Update, Sales Letters, and other internal channels.

Enhance the retailer experience through upgraded touchpoints, premium engagement moments, and exclusive VIP access.

Continuously improve the retailer approach using insights, feedback, and data.

Key Requirements

Have 2–3 years of experience in developing consumer engagement activities.

Hold a bachelor’s degree in business, marketing, or a related field.

Possess a strong understanding of the Belgian indirect retail environment, ideally gained through front‑office or commercial experience.

Bring experience in agency or third‑party management (considered a plus).

Demonstrate a strong consumer‑ and partner‑centric mindset, with the ability to tailor messages and tools based on retailer insights.

Show excellent collaboration, communication, and influencing skills.

Have experience creating online/offline marketing materials or trade assets.

Communicate fluently in English; Dutch or French is an advantage.

Rise to the Challenge You will join a dynamic, international and fast‑paced work environment in a rapidly evolving industry and will interact with different levels of experience and expertise across the Company. We offer a contract with a competitive salary commensurate to the professional experience. Our company offers you a fresh perspective. Here, you will never stop exploring and discovering. We take on‑the‑job learning to another level, giving you every opportunity to develop your career and reach your full potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all over the world.

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