Copywriter - Demand Generation & Thought Leadership - H/F

Copywriter - Demand Generation & Thought Leadership - H/F Paris 8e

We’re looking for a B2B Copywriter with a strong demand generation mindset to help us turn complex cybersecurity and identity management topics into high-impact, business-driven content.

This role sits at the intersection of SEO/GEO, campaign execution, and thought leadership content creation. Your mission is not just to write — it’s to create content that builds authority, drives traffic, supports pipeline growth, and strengthens our positioning in a competitive market.

You don’t need to be a cybersecurity expert on day one. But you must be intellectually curious, analytical, and genuinely motivated to understand technical subjects deeply enough to write with clarity and conviction.

Produce high-quality, search-optimized content (blog articles, pillar pages, comparison guides, landing pages, FAQs, long-form assets) aligned with keyword SEO and GEO strategy.

Contribute to topic cluster development to increase organic visibility and domain authority.

Collaborate with SEO specialists to continuously improve rankings, traffic, and conversion rates.

Leverage performance data (traffic, engagement, conversions) to refine content and iterate strategically.

2. Campaign & Demand Generation Assets

Develop compelling content assets for integrated marketing campaigns: eBooks, whitepapers, case studies, landing pages, email sequences, paid media copy, and sales enablement materials.

Translate product capabilities into clear business outcomes and value propositions.

Ensure consistent messaging across paid, owned, and earned channels.

3. Thought Leadership & Brand Authority

Contribute to executive and expert-level content (POV articles, strategic blogs, industry commentary).

Transform analyst insights, market research, and customer pain points into strong narratives with a clear point of view.

Help position the company as a trusted authority in Identity & Access cybersecurity industries.

4. Editorial Excellence & Content Governance

Maintain a consistent, authoritative, and confident tone of voice across all assets.

Ensure clarity, precision, and structural coherence in every deliverable.

Continuously enrich and optimize our content library to support the full customer journey (awareness → consideration → decision).

Use AI tools responsibly to accelerate research, structuring, and optimization, without compromising quality or originality.

Qualifications

Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.

3-5 years experience writing for B2B technology audiences (ideally in cybersecurity, SaaS, or IT infrastructure).

Hands-on experience developing multi-channel content (e.g., campaigns and web assets) that drive engagement and credibility.

Ability to turn complex or technical information into clear, engaging copy that’s easy for target audiences to understand.

Exceptional writing precision, with a keen eye for tone, structure, and consistency.

Collaborative mindset — you’re at your best when partnering with other teams.

Nice-to-Have

Experience using AI tools to ideate, structure, or refine content, not as a shortcut, but as a tool to improve efficiency and strengthen message consistency.

Working knowledge of SEO principles and content analytics tools to help with visibility, performance, and continuous improvement of written assets.

Familiarity with content frameworks and storytelling methodologies (e.g., messaging hierarchies, narrative arcs, or conversion frameworks) that promote clarity and consistency across channels.

Ability to use PowerPoint templates to visualize key ideas for executive or customer presentations.

If you're up for this exciting challenge, get ready to embark on a thrilling adventure in the world of technology at WALLIX !

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