Cluster Digital Marketing Manager

Company Description At Sofitel London St James, we redefine luxury by treating a stay as more than just a temporary pause—it's an opportunity for guests to fall in love with a unique blend of refined luxury and playful indulgence. Our commitment to excellence transcends the ordinary, and we invite you to join a team that specialises in transforming stays into enchanting tales. We take immense pride in creating a playfully elegant and meaningful experience for both our guests and ourselves. Our commitment to fostering a workplace culture that values diversity, encourages professional growth, and recognises individual contributions ensures that each team member feels appreciated and empowered in their role. Apply now to embark on a career that transcends expectations and celebrates the art of hospitality.

This role is based in Sofitel London St James, and shared between Sofitel London St James and Sofitel Legend The Grand Amsterdam.

Job Description

Defining and executing the cluster digital and e-commerce strategy with a clear focus on performance and ROI

End-to-end website management across Accor, Brand.com, IWS and relevant F&B websites where applicable

Leading SEO and SEA strategy, including Google Ads and performance media

Driving qualified traffic, conversion and revenue through owned and paid digital channels

Ensuring clear and accurate tracking, reporting and post-campaign analysis for all digital activity

Supporting the Marketing Executive in managing and optimising paid social media budgets

Acting as the primary digital and e-commerce partner to the Director of Commercial, DORM and Heads of Revenue

Ensuring all third party platforms feature relevant content

Liaise with the Marketing Teams and Commercial team to create regular digital campaigns that drive sales

Qualifications Essential:

Proven experience driving website performance improvements across traffic, conversion and digital revenue

Strong technical understanding of website ecosystems (advantage: Accor Brand.com, IWS, CMS environments), SEO, SEA and performance media

Hands‑on experience managing Google Ads, paid social and digital optimisation initiatives with clear ROI accountability

Strong analytical capability, with experience using data, dashboards and insights to drive continuous optimisation

Ability to operate autonomously within a specialist remit while collaborating closely with commercial, revenue and marketing and properties’ stakeholders

Desirable:

A minimum of one to three years in a digital marketing or e-commerce role

An understanding of luxury brands and the hospitality industry

Experience supporting or leading website creation, redevelopment or major optimisation projects in partnership with internal and external stakeholders

Additional Information Managed Hotels.

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