Content Specialist

About BYD France BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Content Specialist / (Luxury Automotive) Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen Denza’s image in France (“TECHNOLOGY DRIVES ELEGANCE”). Elevate Denza’s storytelling and establish a high-end visual signature.

Your Responsibilities

Editorial & Aesthetic Direction for Denza

Define an editorial line consistent with the premium luxury positioning.

Ensure the artistic direction for social media content (Instagram, TikTok, YouTube, LinkedIn).

Guarantee the coherence of Denza’s tone, style, and visual universe in France.

Content Creation & Production

Produce or co-produce high-end content: short videos, photos, capsules, storytelling pieces.

Supervise shoots: moodboards, storyboards, locations, angles, artistic direction.

Adapt content to trends while maintaining an elegant and premium aesthetic.

KOL & Influencer Management

Identify KOLs aligned with the Denza universe.

Write premium creative briefs.

Ensure the quality of delivered content: aesthetics, consistency, tone.

Social Paid Campaigns & Brand Content

Design and adapt assets used in Paid Media (Meta, TikTok, YouTube).

Collaborate with the Paid Media teams to ensure performance and creative excellence.

Benchmark & Trends

Conduct constant monitoring of luxury, automotive, lifestyle, and new social media trends.

Propose innovative ideas tailored to the French market.

Desired Profile

1.5 years of experience in premium or luxury content creation, with experience in the high-end automotive industry a real asset.

Highly developed aesthetic eye: luxury, fashion, design, lifestyle, premium automotive.

Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).

Comfortable with storytelling, short-form video, and visual narration.

Experience in a premium or luxury environment (high-end automotive strongly preferred/fashion/beauty/lifestyle/tech).

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