Data Analytics & Insights Lead - REMOTE

We are currently looking for a Senior Data Analytics & Insights Manager (Remote). In this role, you will have a significant impact on the effectiveness of marketing strategies through data-driven insights. You will lead the design and execution of advanced measurement methodologies that will directly influence multi-million-dollar media investment decisions. This position requires a combination of analytical skills and leadership to drive cross-functional partnerships with media specialists and data engineering teams, establishing robust processes for incrementality and measurement across the organization. Join us to make a difference in how marketing performance is evaluated and optimized.

Accountabilities

Design and execute statistically rigorous marketing experiments.

Build test frameworks including market matching and power analysis.

Develop standardized testing methodologies for client pitches.

Establish statistical guardrails for marketing experiments.

Audit and validate measurement work for accuracy.

Measure cross-channel halo effects using controlled design.

Conduct regression-based diminishing returns analysis.

Collaborate on attribution setups and troubleshoot issues.

Partner with data teams to ensure measurement integrity.

Develop performance narratives for client engagements.

Requirements

5+ years of experience in marketing media analytics.

Deep understanding of experimental design and validation.

Strong statistical proficiency, including power analysis.

Experience generating actionable insights for media decisions.

Proficiency in Power BI and advanced Excel.

Strong understanding of full-funnel paid media measurement.

Experience implementing tracking and attribution methodologies.

Ability to communicate complex findings to stakeholders.

Benefits

Flexible work from home options.

Opportunities for professional growth.

Collaborative and innovative team environment.

Access to cutting-edge analytics tools.

Supportive culture fostering personal development.

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