Growth Content Specialist (SEO/GEO)

You. Better. With Alan.

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member‑centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France, Spain, Belgium, and Canada, serving over a million members.

How we work: our Leadership Principles

Mission is the Boss

— We think long‑term and are methodical optimists who take risks, seeking our mission's success above all else.

Distributed Ownership

— Accountable enlightened despots: everyone owns their decisions and results.

Radical Transparency

— All information is accessible and written‑first, so everyone can make the best decisions asynchronously.

Always Growing

— Direct, positive, and caring feedback, combined with self‑growth ownership.

⭐ Context ⭐ Alan is entering a new phase of growth. With more than 1 million members and +45 % year‑over‑year growth on our self‑serve acquisition, we’re scaling our organic acquisition by bringing in a dedicated SEO content specialist.

SEO and GEO (Generative Engine Optimization) are gaining serious momentum at Alan. Organic sessions are growing, and we’re capturing early conversions from LLMs. We need to professionalise our content engine: structured SEO processes, AI‑powered workflows, and scalable production across France, Belgium, Spain, and Canada.

You'll join Alan's Growth team to write SEO‑optimized content at volume and build AI‑powered workflows to scale organic growth. This role is hands‑on content production with a strong organic search and AI backbone. It’s ideal for someone looking to sharpen SEO skills and grow into an AI‑native content expert.

⭐ Your Mission ⭐ You’ll work as a duo with our SEO/GEO Growth Marketer and partner with the Growth team to write and optimise content that drives organic traffic and self‑serve conversions while using AI to scale and globalise production.

It combines two core elements: writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi‑market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You’ll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.

Key Missions Write and optimise SEO content at scale

Optimize content for AI search engines, not just Google.

Research keywords, analyse search intent, and identify content opportunities using SEMrush, Google Search Console, and Ahrefs.

Write and optimise blog posts, guides, and landing pages for organic search performance.

Identify and cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity.

Build and run AI‑powered content workflows

Use and build Dust agents (our internal AI platform) to automate research, generate first drafts, and optimise content without sacrificing quality.

Experiment with LLMs (Claude, ChatGPT, Perplexity) for content production, localisation, and optimisation.

Drive measurable organic growth

Create content that generates non‑branded traffic, pipeline, and self‑serve conversions.

Track and report on SEO/GEO performance (monitor content KPIs: articles published per month, rankings, citations, traffic, conversions) and iterate based on data.

Position Alan as a category leader in health insurance through strategic content.

Expand content across markets

Build repeatable processes using AI tools (semantic research, writing, localisation).

Work with local market teams to ensure content is accurate, compliant, and resonates.

⭐ What makes this role exciting ⭐

Learn SEO & AI at scale:

hands‑on training on AI agent creation (Dust workflows), SEO automation (Semrush), and AI‑powered content production—accelerates your growth as an AI‑native content operator.

Work at the intersection of content, AI, and health:

experiment with cutting‑edge tools and help define AI‑assisted content at scale.

Shape organic growth at Alan:

join as we shift from reactive to proactive, data‑driven SEO strategy.

Multi‑market impact from day one:

your work will directly influence Alan's expansion across four markets.

Join a fast‑growing team:

work alongside Marketers, Designers, and Engineers in a multidisciplinary crew.

High autonomy:

build systems, ship content, and see the direct impact of your work.

Own it from day one:

within your first year, you’ll own Alan's blog strategy, calendar, production, and distribution.

Grow into a content leader:

by year three, become the guardian and architect of Alan's tone of voice across all channels—and potentially build and lead a content team.

Mission‑driven:

help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100.

⭐ If you have some of the following, you may be a great fit ⭐ Experience & Skills

Entry‑level or 1‑3 years of SEO content or content marketing experience, ideally in a tech or scale‑up environment.

Strong writing skills:

you can write clear, engaging content across formats (blog posts, guides, landing pages).

Ability to write content that performs:

you demonstrate measurable business impact (organic traffic, rankings, conversions).

SEO knowledge:

comfortable with keyword research, search intent analysis, on‑page optimisation, and tools like SEMrush, Google Search Console.

AI‑curious and hands‑on:

you already use AI tools (ChatGPT, Claude, etc.) in your workflow and want to push further.

Data‑informed:

you track rankings, traffic, and conversions and iterate based on data.

Operational rigor:

you can produce content at volume while maintaining quality.

Fast learner:

you’re eager to grow your SEO and AI skills—tools and training will be provided.

Languages:

fluent in French and English (mandatory).

Nice‑to‑Have

Multi‑market/localisation experience in European scale‑ups.

Spanish or Dutch proficiency.

Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints.

Experience working closely with Growth Marketing, Demand Gen, or Product Marketing teams.

Previous use of AI agents or content automation tools (Dust, Claude, GPT).

Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus).

⭐ Perks & Benefits ⭐ At Alan, we believe that

being in good health is a basic need , and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are

happy, efficient and spend only high‑quality time

with co‑workers.

Therefore, We Offer

Fair rewards

– generous equity packages complement your base salary, for permanent contracts only.

Flexible Office

– amazing office space at our Paris HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship.

All the tools you need

– top‑of‑the‑range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones.

Flexible vacation policy and flexible working hours

– organise your time as you wish.

Delightful healthcare insurance

– extremely comprehensive health insurance—100 % of the contribution covered by Alan for you and your family, for permanent contracts only.

Transport

– country‑specific commuter benefits.

Learning & Training opportunities

– a highly flexible training policy, free books and budget to attend and speak at conferences if the opportunity arises.

Parental leave

– extended parental leave for all new parents, for permanent contracts only.

⭐ Important note: we hire people, not roles ⭐ After reading this job description, if you feel you don’t have all the necessary prerequisites but it matches where you are or what you’d like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how under‑represented, should feel free to apply—it can only bring learning or success.

If you identify yourself as a woman: research shows women often apply only when meeting 100 % of requirements. Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application!

Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

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