Senior Brand Manager Advocacy & Education

Purpose of the position Martell cognac is a strategic brand for Pernod Ricard group, with two big geographical scopes: Asia and US/Africa. US/Africa are a key focus for the brand, as Martell needs to diversify & expand its geographical footprint. Working on the whole Martell range, the Senior Brand Manager Education & Advocacy will play a transversal role for the Martell team, with a specific focus on recruitment.

Main tasks and responsibilities BUILD AND STRENGTHEN MARTELL BRAND EDUCATION

Set the strategy, develop educational programs and training materials for internal teams, trade partners, and consumers to deepen understanding and appreciation of our brands.

Collaborate with all teams, global and local, to produce content or experiences that foster recruitment through edutainment, or more expert content when relevant.

Map and contribute to the most influential competitions & ratings.

Represent the Brand whenever needed, internally and externally (Customer, Experts, Press…).

Manage A\&P budget.

COORDINATE AND ANIMATE OUR GLOBAL BRAND AMBASSADOR NETWORK

Advocate for local Brand Ambassadors and contribute to their recruitment & mentoring.

Manage relationship with our local Brand Ambassadors network through monthly meeting, best practices sharing, training.

Plan and organize the annual Brand Ambassador summit in France.

Facilitate relationship between Global and local Brand Ambassadors (market visits, customer relationships…).

MANAGE AND NURTURE THE RELATIONSHIP WITH OUR GLOBAL MASTER MIXOLOGIST

Negotiate and follow the contrat & agenda of our talent (consultancy hours, markets visits, press interviews).

Be the key contact in the team, and coordinate all requests/outputs with different stakeholders (Marketing, PR, Indigo, markets).

BUILD STRATEGY TO FOSTER BARTENDERS & KOLS ADVOCACY GLOBALLY

Identify key bartenders & opinion leaders around the world, in tight collaboration with markets.

Plan and organize from A to Z the Martell Global bartender summit to inspire Bartenders and turn them into long-term advocates for the brand.

Identify key Trade shows & develop relevant experiences bringing to life the Brand platform, in close collaboration with markets (ex: Tales of Cocktails).

Collaborate tightly with global SIP Pernod Ricard team.

If you recognize yourself in the description below, don’t wait to apply! You have a master's degree in marketing, communication, media etc.

You have at least 5 years' professional experience in marketing, ideally in prestige segment and/or wine & spirits sector.

You are fluent in both English and French.

Wait, there’s more… We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.

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