Sr. Product Marketing Manager (43679)

An Amazing Career Opportunity foraSr. Product Marketing Manager!! Location: Stockholm, Sweden Job ID: 43679 Who are we? HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

At the Biometric Identity Technologies Business Area, within HID, we aim to create a safer world with biometric solutions that enhance everyday life, ensuring trust and reliability in every interaction. As a trusted biometric leader, we seamlessly and ethically protect people, places, and things, where we create a secure and equitable environment where everyone’s data is protected and their privacy respected.

Driven by years of innovation, we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity, such as customer onboarding, fraud prevention, loss prevention, seamless travel, forensic investigation, background checks, border security, and government benefit issuance. We provide peace of mind to a great array of organizations and industries who know that they are getting the highest level of safety and security through trusted identity.

As our Sr. Product Marketing Manager, you’ll support HID’s successby: Product & Solution Marketing:

Elevate product launches and lifecycle management through process management, strategic positioning, cross-functional collaboration, and stakeholder analysis

Translate technical details and features into a compelling value proposition and a clear positioning statement that will guide strategic sales enablement efforts to drive growth

Contribute to Lean Business Cases and play an active role in product development processes, including agile planning as well as feedback on demos and development milestones

Market Intelligence Including Voice of Customer (VOC) & Strategic Positioning:

Lead market and competitive intelligence research using multiple sources to guide on the optimal strategic positioning of our portfolio offering

Lead advanced market research and VOC programs to identify emerging trends, customer pain points, and competitive dynamics across segments and geographies

Manage and synthesize data from various sources to inform product direction and go-to-market strategies

Support and, where appropriate, conduct analyst engagements to increase third-party endorsements and learn from key industry influencers

Align product value proposition and positioning with partner strategies, sales motions, and channel readiness to strengthen ecosystem engagement and commercial outcomes

Communications & Thought Leadership:

Deliver key messages to best articulate our value proposition that empowers marketing and sales teams to execute strategic campaigns and programs

Guide and coach internal subject matter experts to be positioned as industry thought leaders in media, industry papers, and events related to the products and vertical markets for which you have ownership

Collaborate closely with corporate communications, marketing communications, product management, engineering, sales, and customer service teams to ensure cohesive customer communications

Ensure a deep understanding of key verticals and buyer personas, facilitating knowledge exchange and providing targeted messaging for each segment

Support the development of go-to-market strategies for key identified verticals

Ensure all solution—and product-specific marketing materials are up to date, relevant and aligned with sales enablement needs and broader marketing efforts

Lead and actively contribute to equipping the sales team with the tools and knowledge needed to effectively position our products and solutions. Sales enablement may take various forms depending on team needs and market dynamics, including training sessions, playbooks, messaging guides, and competitive positioning resources such as battlecards

YourExperienceand Background include:

7+ years of proven experience in product marketing, solution marketing, or product management within identity management, cybersecurity, or adjacent industries

Strong strategic thinking and execution skills, demonstrated by a track record of successful product launches and market enablement

Experience in market research, competitive analysis, and customer/stakeholder engagement to inform product and go-to-market strategies

Excellent communication and collaboration skills for working across global, cross-functional teams

Ability to thrive in a fast-paced, matrixed environment with a proactive, solution-oriented mindset

Bachelor’s degree in business, marketing, engineering, or equivalent relevant experience

Proficiency in English, verbal and written

Willingness to travel internationally as required

Familiarity with AI tools and large language models (LLMs) as part of workflow (explicitly noted as essential in the role narrative)

Exposure to identity management, cybersecurity, or similar verticals

Direct experience in biometric technology

Hands‑on experience in highly regulated industries such as air travel, operational technology, banking, healthcare, or government

Additional language proficiency beyond English

What we can offer you:

Competitive salary and rewards package

Competitive benefits and annual leave offering, allowing for work-life balance

A vibrant, welcoming & inclusive culture

Extensive career development opportunities and resources to maximize your potential

To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

Empowerment:

You’ll work as part of a global team in a flexible workenvironment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes.If you have most of the skills and experience, we want you to apply

Innovation:

You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers

Integrity:

You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com .

Please be aware that our recruitment process may include the use of AI-powered tools to assist in screening applicant resumes. These tools help us efficiently identify candidates whose qualifications and skills align with the job description. We use AI in a responsible manner and in accordance with applicable data privacy laws and regulations. Importantly, all applicants are reviewed by our Talent Acquisition team. AI is used to support, not replace, human judgment in the evaluation process.

We make it easier for people to get where they want to go! On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it. When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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