Email Marketing & Automation Specialist CRM

We believe everyone deserves a smile they’ll love . As the largest Ortho clinic chain in Europe, we combine cutting-edge tech with expert care, revolutionizing invisible orthodontics since 2019.

With 120+ clinics across 10 countries

and rapid growth, we’re improving lives worldwide.

About the role We’re looking for an

Email Marketing & Automation Specialist CRM

to join our team and play a

key role in executing and optimising our CRM campaigns . This position will focus on building, implementing, and refining email marketing campaigns and automated customer journeys, ensuring smooth execution and operational excellence of CRM initiatives.

Location This position is

based 100% on-site at our headquarters in Barcelona (Spain) .

✨

What You’ll Do Campaign Execution and Optimisation : Build, launch, and continuously refine multi-channel campaigns (email, SMS, WhatsApp, web pop-ups, in-app messaging), ensuring content is delivered accurately and reaches target audiences effectively. Audience Segmentation and Personalisation : Apply existing segmentation strategies and use data insights to deliver personalised experiences for different customer segments. Asset Creation and Management : Create and manage marketing assets in tools such as Hubspot & Meta, working closely with content and design teams to ensure proper implementation and consistency across campaigns. Performance Monitoring and Reporting:

Track campaign KPIs (open rates, click-through rates, conversions), analyse results, and suggest optimisations to improve execution and operational efficiency. Cross-functional Collaboration : Work closely with the rest of the CRM team to ensure campaigns are fully supported by robust systems, accurate data integration, and automation. Additionally, collaboration with other marketing sub-departments as well as with other teams across the company (Patient Care, Sales, Booking, etc.), will be essential to ensure that campaigns are effectively executed and customer experiences are optimised at every touchpoint.

What You’ll Bring 3+ years of experience in CRM marketing, ideally in a mid-level role within a tech-driven, healthcare, or consumer-focused organisation. Hands-on experience with HubSpot is required, with a proven track record of executing CRM campaigns. Experience with other CRM or marketing automation tools (e.g., Salesforce, Braze, Klaviyo) is a plus. Knowledge of best practices for running and refining CRM-based marketing campaigns across multiple channels (email, WhatsApp, SMS, in-app), proficiency in creating compelling campaign copy and workflows that engage, convert and retain customers, and experience with A/B testing and optimising campaign elements to drive better results. Strong analytical skills to interpret data, analyse campaign performance metrics (e.g., open rates, CTR and conversion rates), segment audiences, and generate actionable insights. Knowledge of design tools like Figma for effectively collaborating with the design team and creating customer-centric assets. Strong project management skills. Ability to manage multiple campaigns and deadlines in a fast-paced environment while maintaining a high level of attention to detail. Strong communication skills to coordinate with cross-functional teams, including content, design, tech, and data teams. Fluent proficiency in English (both written and verbal communication).

Preferred (Nice-to-Have) Bachelor’s degree in Marketing, Communications, Engineering, Computer Science, or a related field. Familiarity with HTML/CSS for email marketing customisation. Understanding of UX/UI principles to ensure campaigns are optimized for the best customer experience, especially on mobile and web interfaces. Experience in the beauty/wellness/health industry. Proficiency in one or more of these languages: German, Dutch, French, Swedish, Spanish, Italian, Portuguese.

Why You’ll Love It Here Be part of a company where performance marketing isn’t just important – it’s the engine driving our success. Get full support from our top-tier creative, dev, and design teams, along with high-level backing from the Google teams. Join a dynamic, innovative team committed to growth, results, and making people smile – literally.

At Impress, diversity powers our success . We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.