Vice President of Marketing

Scope of the Role Market Strategy & Commercial Impact Design and lead a pan-European marketing roadmap aligned with business growth priorities. Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers. Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.

Revenue Enablement & Product Positioning Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content. Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency. Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.

Brand Development & Visibility Establish a coherent and differentiated brand presence across European markets. Drive external visibility through media relations, thought leadership, and executive communications. Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.

Team & Operating Model Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities. Introduce scalable processes, reporting standards, and automation to support sustainable growth. Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.

Success Metrics Contribution of marketing to overall pipeline and revenue generation. Improvement in conversion rates from lead to customer over time. Optimization of customer acquisition costs through smarter channel mix and execution. Increased brand recognition and visibility within target markets. Higher engagement, adoption, and retention driven by lifecycle marketing initiatives. Operational efficiency of the marketing function, including speed of execution and ROI measurement.

Key Focus Areas & Complexities Scaling demand generation across multiple regions while maintaining relevance and quality. Creating a unified brand experience in culturally diverse markets. Balancing leadership responsibilities with day-to-day operational involvement. Aligning marketing closely with sales, product, and customer-facing teams. Establishing reliable performance measurement in a growing and evolving tech environment. Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.

Profile Required Experience Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies. Demonstrated ability to support growth in fast-scaling or transformation contexts. Strong command of demand generation, positioning, and go-to-market execution. Proven leadership skills with the ability to influence at executive level. Experience operating across multiple European markets. Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics). Professional fluency in English; additional European languages are advantageous.