Performance Marketing Director / Paid Media Director

Mindshare Data & Analytics Recruiting Performance Marketing Director / Paid Media Director (Remote, Part-Time)Organizational Snapshot

Mindshare Data & Analytics is a data-centric organization focused on transforming marketing investment into measurable business outcomes. Through advanced analytics and performance-driven execution, the company supports brands in optimizing media effectiveness and scalable growth. Role Mandate

The Performance Marketing Director / Paid Media Director will lead the strategic direction of paid media and performance initiatives, ensuring accountability, efficiency, and continuous improvement across channels. This role is structured as a part-time, remote engagement, ideal for senior professionals seeking flexible executive contribution. Strategic Responsibilities

Set direction for performance marketing and paid media frameworks Oversee planning, execution, and optimization of media investments Establish measurement standards, reporting structures, and attribution logic Translate analytical insights into actionable performance improvements Collaborate with leadership and cross-functional teams to align media impact with commercial objectives Candidate Qualifications

Extensive experience in performance marketing or paid media leadership roles Deep expertise across digital advertising platforms and analytics tools Strong financial and optimization mindset with a focus on ROI Ability to operate autonomously within distributed working environments Executive-level communication and stakeholder management capability Role Advantages

Fully remote, part-time working model Senior-level influence without full-time operational commitment Compensation aligned with expertise, scope, and results Opportunity to shape data-driven media strategies within a specialized analytics organization