Head of B2B Sales - DACH

Head of B2B Sales – DACH MUST BE GERMAN SPEAKING

Location:

London or Madrid (Hybrid / Remote)

About the Role This is an exciting opportunity to join a fast-growing EdTech SaaS company in a key leadership role. We are looking for a

hands-on, high-impact sales leader

to drive growth in the DACH region, build and scale a top-performing sales team, and establish a strong hunting culture focused on acquiring new enterprise customers. You will lead the regional B2B sales function, define go-to-market strategy, and play a critical role in expanding enterprise partnerships across multiple industries.

What You’ll Do Reporting to the Director of Sales, you will take ownership of regional sales performance and team development. Lead and manage a team of Business Development Managers across DACH and additional markets Build and embed a high-performance, new-business-focused sales culture Define and execute GTM strategies, sector focus, and territory plans Set, track, and exceed ambitious revenue targets Coach, mentor, and develop sales talent with structured performance frameworks Partner with your team on strategic opportunities and engage C-level stakeholders Originate and close enterprise deals with ARR of €100k+ Represent the company at industry events and act as a brand ambassador

What We’re Looking For 5+ years experience in B2B SaaS sales within a fast-growing tech environment, selling into the DACH market 3+ years in a sales leadership or team management role Proven track record of building and scaling high-performing sales teams Strong experience in sales strategy, forecasting, and GTM execution Knowledge of modern sales methodologies (e.g. MEDDICC, Challenger, Value Selling, Solution Selling) Data-driven with experience managing KPIs and revenue pipelines Enterprise sales experience with deal sizes of €100k+ ARR Experience selling to HR or L&D teams and an executive network in DACH is a strong plus Thrives in high-growth, fast-paced environments

Benefits & Perks Competitive compensation package with strong variable upside Hybrid working model with flexible hours Private health insurance Personal learning & development budget Regular team events and company-wide socials

Interested? If you’re a driven sales leader who thrives on building teams, winning enterprise deals, and scaling revenue, we’d love to hear from you.