Performance Marketing Manager — Fully Remote

Fully Remote · Full-Time

About Calo

Calo is on a mission to make healthy living easy. We deliver highly personalised, chef-crafted meals to busy individuals, powered by nutritional science, technology, and world-class food. Founded in 2019, Calo now operates across six countries, delivered over 10 million meals last year, and launched Grab & Go café concepts. The UK is our first Western market and a core pillar of our global growth strategy. Calo’s ambition to IPO within the next three years has been publicly announced. The UK plays a critical role in getting us there. Now we're looking for a world-class Performance Marketing Manager to own our paid acquisition engine and drive efficient, profitable growth.

About the Role

As

Performance Marketing Manager

, you will own and lead our paid acquisition across Meta, TikTok, and Google - with a direct line to revenue. This isn't just about pulling levers in Ads Manager - though you'll do plenty of that. It's about owning the performance machine: knowing what to test, when to scale, when to kill, and how to build repeatable winners. You'll work closely with our execs and growth team to create campaigns that drive serious revenue, while keeping a ruthless eye on efficiency. You'll be both operator and strategist - in the accounts daily, but with the brain to think bigger, faster, smarter. If you're a restless builder who moves fast, sweats the detail, and gets energy from seeing the numbers move - you'll love it here.

Your Core Priorities

Own paid acquisition across

Meta, TikTok, and Google

- drive efficient, scalable growth Build creative feedback loops so winning ads are found, iterated, and scaled fast Make sharp, data-led decisions daily - on spend, on creative, on strategy Own budget allocation and continuously improve CAC, ROAS, and LTV Partner with the broader growth and creative teams to keep output high and quality higher Invest in emerging channels and test unconventional growth tactics

Key Responsibilities 1. Performance Media Ownership

Own and manage campaigns end-to-end across Meta, TikTok, and Google Ads Plan, execute, and optimise campaigns against ROAS, CPA, LTV, and new customer acquisition targets Manage and allocate paid media budget dynamically based on performance signals Stay ahead of platform changes, algorithm shifts, and new ad formats Test and scale emerging channels without losing focus on core performance 2. Creative Performance & Feedback Loops

Analyse ad performance to identify what's working - and what isn't - then brief creatives with clear, data-driven direction We use Motion for this alongside internally built tools Own the testing framework for hooks, formats, messaging, and offers Establish reporting systems that keep the creative team continuously optimising for impact Balance speed and quality: rapid testing without wasting spend Be opinionated on creative - know why an ad hits and how to replicate it 3. Data, Reporting & Decision Making

Monitor daily performance and make quick, confident, data-led calls Own channel reporting - know the numbers, share clear insights, drive action Build and maintain dashboards that surface what matters Strong grasp of attribution, incrementality, and blended vs. channel-level metrics Strong ability to manipulate data in Google Sheets, Mixpanel, Adjust, etc Spot trends early and move before the competition does 4. Growth & Experimentation

Run a structured experimentation programme across campaigns, audiences, landing pages, and offers Work closely with the wider team on CRO, onboarding, and funnel optimisation Identify and test adjacent growth channels - GEO, SEO, affiliates, influencer performance - where relevant Turn insight into action, fast

What Winning Looks Like

A steady stream of winning creatives fuelling profitable growth Clear, data-backed decisions that maximise return on spend Consistent, sustainable improvements in ROAS, CPA, and LTV We're always ahead of the curve in digital acquisition Strong creative feedback loops running without being chased You own the number - and you're proud of it

Your Top KPIs

New customer acquisition volume CAC/CPA’s Diminishing return curve on CAC Conversion rate and funnel performance Creative win rate and testing velocity

Who We're Looking For

You Are: A performance marketer first - you live in Ads Manager and love it Commercially sharp and data-obsessed, but with a genuine creative eye Fast-moving and restless - always looking for the next edge A clear and confident communicator - with creatives, with data, with stakeholders Autonomous and accountable - you own the number and you're proud of it Intellectually curious - you read the updates, test the features, stay ahead Must-Have Experience: 5+ years in performance marketing, with strong hands-on Meta, TikTok, and Google Ads experience Proven track record scaling DTC or subscription brands profitably Deep understanding of CAC, LTV, ROAS, attribution, and growth economics Experience owning and managing significant paid media budgets Strong creative feedback and briefing skills - you know what makes an ad work Excellent communication skills; you can translate performance data into clear narratives Bonus Points If You Have: Experience with GEO (Generative Engine Optimisation) and AI-driven discovery channels Working knowledge of SEO, CRO, or lifecycle/retention marketing Experience with affiliate, influencer performance, or creator-led acquisition Background in subscription, meal-kit, or health & wellness DTC brands

Perks of the Role

Fully remote - work from anywhere Significant paid media budget with full ownership and autonomy Competitive salary, benefits, and stock options. 25 days holiday plus Bank Holidays, increasing with tenure, capped at 27. Up to 3 weeks international remote working per year, time-zone dependent. Cash bonus for completing 50 workouts per quarter. Monthly learning budget and courses. Budget for courses and levelling up.

Our Process

Experience and performance interview, 30 minutes. Paid task, scoped to seniority. Presented plus follow up interview after presentation. Culture interview with the wider team, 90 minutes. Call with a former team member, 15 minutes.

What’s Next

If this role excites you and you believe you can build a world-class growth engine for Calo UK, apply now. Feel free to send us a DM on LinkedIn, or something unconventional like a video or piece of content.

Bonus points for anything unconventional.