Senior Social Media Manager

Senior Social Media Manager (m/f/d)

Barcelona, El Born | Full-time | Hybrid

Since our launch in early 2022, Cinnamood has grown into an innovation leader in specialty bakery and coffee with more than 50 locations in 10 countries and we are far from done. With new stores opening across Europe and further expansion into Asia and America in preparation, our brand world is constantly evolving and requires strong visual identities and consistent communication across all touchpoints.

Our concept of specialty bakery and coffee is all about experience, from bold flavours to a distinctive design language that turns every visit into a lifestyle moment. As a Senior Social Media Manager (m/f/d), you shape how this experience translates into organic social across all our markets. You lead our community managers, define platform strategies, align closely with influencer and paid media activities, and translate performance insights into structured growth. You combine strategic thinking with hands-on execution and build a scalable international organic social function. If you enjoy combining branding, content strategy and performance-driven organic growth, understand TikTok culture, and know how to position a fast-growing brand on LinkedIn, this role is the perfect fit.

Your Responsibilities Own and develop the organic social media strategy across all countries and platforms, with a strong focus on Instagram, TikTok and LinkedIn Develop and execute a clear LinkedIn content strategy to strengthen our employer branding, expansion storytelling and corporate positioning Plan content around local, regional and international holidays, events and cultural trends to ensure ongoing relevance in each market Directly manage and lead our community managers across markets and ensure full compliance with our marketing guidelines and quality standards Educate internal community managers on platform dynamics and social trends Personally handle community management in selected key markets depending on your language skills Build and maintain structured posting plans and editorial overviews for key markets Identify trends early and proactively test new content formats Work closely with influencer marketing and paid media to ensure campaigns are aligned across channels Create structured performance reports and dashboards, translating insights into clear strategic recommendations Define and implement escalation processes for sensitive community or reputational topics

Your Profile Minimum 5 years of experience managing professional social media accounts across companies or agencies, with measurable results Strong hands-on expertise in TikTok strategy and execution Proven experience developing content strategies and managing LinkedIn accounts for corporate or employer branding purposes Deep understanding of branding and how to translate positioning into platform-native content Experience leading community managers or small social teams Strong analytical mindset and confidence in building performance reports Fluent English is essential German is a strong plus Additional languages are a plus Willingness to travel to stores and occasionally support launches Comfortable and willing to appear on camera for marketing content when needed

Nice to Have Experience in food & beverage or retail Strong ability to shoot and produce vertical short-form video content (TikTok / Reels) Comfortable appearing on camera when required

What We Offer High ownership and visible impact in a fast-growing international brand Design-oriented office in central Barcelona Hybrid setup and flexible working hours Employee discounts and team events The opportunity to build and scale the organic social function across multiple countries