Global VP of Sales - Food & Beverage

Company Overview:

We are a fast-growing

food & beverage company operating with proprietary brands

, with a strong focus on quality, innovation and international expansion. Our ambition is to strengthen our presence across key international markets while building sustainable, profitable growth.

Role Overview:

The Global VP of Sales will be responsible for

defining and executing the global commercial strategy

across international markets. This role will lead revenue growth, market expansion and channel development for the company’s own brands, ensuring strong alignment between sales, marketing, brand positioning and operational capabilities.

Reporting directly to the CEO / Managing Director, this role will play a key part in shaping the company’s international growth agenda.

Key Responsibilities:

Commercial & Growth Strategy Define and execute the

international commercial strategy

aligned with the company’s brand and growth objectives. Identify and prioritize

target markets

, routes to market and growth opportunities. Own international

revenue, margin and volume targets

.

International Sales & Channels Lead and develop international sales across key channels (distributors, importers, retail, foodservice, e-commerce, depending on market). Build and manage relationships with

strategic partners, distributors and key accounts

. Negotiate commercial agreements, pricing structures and trade terms.

Brand & Go-to-Market Ensure strong and consistent

brand positioning

across all international markets. Collaborate closely with Marketing to define

go-to-market strategies

, launches, promotions and portfolio adaptation by market. Balance global brand coherence with local market needs.

Team Leadership Build, lead and develop a high-performing

international commercial team

. Set clear objectives, KPIs and performance management processes. Act as a role model in commercial excellence, leadership and accountability.

Cross-Functional Collaboration Work closely with Operations, Supply Chain, Finance and Marketing to ensure feasibility and profitability of growth plans. Provide market insights to support

product development and innovation

.

Reporting & Governance Monitor performance through dashboards and KPIs. Report regularly to executive leadership on progress, risks and opportunities. Ensure compliance with internal policies and local market regulations.

Key Requirements:

Proven experience as

International Commercial Director, Global Sales Director or similar

in the

food & beverage industry

. Strong background in

own-brand / branded products

(not purely private label). Demonstrated success in

international market expansion

and distributor-led models. Experience managing complex, multi-country commercial organizations. Strong strategic thinking with a hands-on, execution-driven mindset. Excellent negotiation and stakeholder management skills. Deep understanding of international FMCG markets and channels. Financial acumen, including pricing, margins and P&L ownership. Ability to operate in a fast-paced, entrepreneurial environment.

What We Offer:

A key leadership role in an ambitious, international food & beverage company. High impact and visibility at executive level. Competitive compensation package, including variable bonus. Opportunity to shape and scale proprietary brands globally.