CRM & Marketing Manager (H/F)

Barcelona / 3 days remote Position:

CRM Marketing manager My client is a well-established international education group operating in more than 40 markets worldwide. As part of its global marketing transformation, the company is strengthening its data-driven capabilities and investing in CRM and lifecycle excellence across Europe and Asia. They are looking for a strategic and hands-on CRM Marketing Manager to drive customer engagement, retention, and lifetime value across multiple international markets.

CRM & Lifecycle Strategy:

Develop and execute a comprehensive CRM and lifecycle marketing strategy to improve conversion, retention, and revenue growth across key markets.

~ Multi-Channel Campaign Management

: Design, implement, and optimize automated campaigns across email, SMS, push notifications, and messaging platforms.

~ Segmentation & Personalization

: Leverage customer data to build advanced segmentation models and deliver highly personalized communication strategies.

~ Automation & CRM Optimization:

Optimize workflows and automation within HubSpot, ensuring seamless integration with marketing and sales systems.

~ Coach and support local marketing teams (Europe & Asia) in adopting CRM best practices and driving commercial performance (LTV / CAC).

CRM Expertise

: 5+ years of experience in CRM, lifecycle or email marketing with proven impact on retention and revenue.

~ Hands-on experience with HubSpot or similar marketing automation platforms.

~ Fluent English is mandatory.

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