Business Development Lead - B2B Sales in Healthcare & Food

Business Development Lead – B2B Sales in Healthcare & Food Madrid, Spain | Hybrid SPRIM

, a global consulting and agency group, is looking for a

commercially driven Business Development Lead

with a strong

hunter mindset

to accelerate growth across the

Healthcare, Food and Nutrition markets

. This role is

exclusively focused on complex B2B sales

of

marketing healthcare & food services, medical communications and creative omnichannel engagement solutions

.

Your Mission To

generate new business, open market opportunities and close high-value deals

, owning the full sales cycle

end-to-end

with

pharma, biotech, CHC, medical nutrition and food & nutrition clients

at European level You will report to the

Head of Business Development & Strategic Accounts

and work closely with the

Director of Marketing & Communications in Madrid

, acting as the

commercial engine

connecting clients with scientific, creative and strategic teams.

Key Responsibilities Sales & New Business Actively prospect, qualify and close new clients

, selling marketing, communications, medical content, creative campaigns and omnichannel programs. Build, manage and convert a

strong and predictable sales pipeline

, with clear focus on

forecast accuracy and closing ratios

. Execute proactive outbound strategies: email outreach, direct prospecting, networking, cold calling, congresses and industry events. Lead sales meetings, present the agency,

uncover real client needs

and translate them into compelling value propositions. Negotiate commercial terms

, manage procurement processes and

close deals end-to-end

. Account Growth & Sales Operations Identify and activate

upselling and cross-selling opportunities

within existing accounts. Collaborate closely with marketing, scientific and creative teams to define scope, pricing and winning proposals. Track market and consumer/patients trends within the European food & healthcare landscape. Maintain accurate and up-to-date activity in

CRM (Microsoft Dynamics)

. Report

pipeline, forecasts, closed deals and commercial performance

to leadership.

Requirements ✔

3–5+ years of direct B2B sales experience

selling

marketing, communications or medical communications services

in

Healthcare, Food or Nutrition

. ✔ Proven experience in

agencies or specialized consultancies

. ✔

Demonstrated track record in new business generation and closing complex B2B deals

. ✔ Experience managing long sales cycles with multiple decision-makers. ✔ Strong knowledge of the

European healthcare and food environment.

Background & Skills 7–10 years of total professional experience. Degree in Business, Marketing or related fields. Life Sciences or Food industry background (Pharmacy, Biology, Nutrition, etc.) is a strong plus. Hunter mentality

, strong results orientation and consultative selling skills. Excellent negotiation and stakeholder management abilities. Fluent Spanish and English CRM proficiency (Microsoft Dynamics, HubSpot, Zoho).

What We Offer A

sales-focused role

with direct impact on growth and revenue. High autonomy, ownership and visibility. Exposure to

leading brands

across pharma, biotech, food and nutrition. Hybrid working model based in Madrid. An entrepreneurial, international and science-driven environment.

Apply only if you have real experience in this type of sales: Send your CV to

esther.barbero@sprim.com SPRIM — Together, Building the Future of Health