Marketing Operations & Performance Lead

Company Description

SBS Swiss Business School in Spain is part of the SBS Swiss Business School network, known for its high academic standards and strong emphasis on practical, real-world business education. With a growing presence in Barcelona and Madrid, SBS in Spain is currently in a phase of growth and expansion, scaling its marketing and performance capabilities to support the next stage of development of its Spanish campuses.

Role Description

This is a full-time role based in Barcelona (preferred) or Madrid, with remote work considered for the right candidate.

The Marketing Operations & Performance Lead will be responsible for running the day-to-day operations of the Marketing function for SBS in Spain, ensuring clear priorities, strong execution and performance tracking across channels. The role focuses on analysing marketing data, monitoring campaign performance, and translating insights into actionable decisions.

The role will coordinate creative, content and marketing operations activities, maintain dashboards and reporting, and work closely with senior leadership to align marketing execution with business objectives. A strong interest in data, automation and AI-powered tools applied to marketing is expected.

Qualifications

Experience in marketing operations, performance or growth roles Strong analytical skills and experience working with marketing data and dashboards Understanding of marketing funnels, CPL, CAC and conversion metrics Experience working with CRM systems and reporting tools Understanding of paid media platforms such as Google Ads, Meta Ads Tik Tok ads is a plus Interest or experience using AI tools for marketing analysis, automation or decision support Strong organisational and prioritisation skills Ability to coordinate teams and manage execution without micromanagement Clear communication skills and a collaborative working style Master’s degree in Marketing, Business, Analytics or a related field is a plus Experience in an international or educational environment is an advantage