Content Strategy & Performance Senior

A top international university in Madrid is seeking a Narrative Activation & Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. This role co-develops narrative systems and leads end-to-end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross-functional collaboration, multi-stakeholder management, and team coordination in a fast-paced, multicultural environment. Key Responsibilities Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging. Translate narrative and verbal identity frameworks into practical guidance, briefs, trainings and content blueprints. Lead written content workflows across priority touchpoints, including selected webs, campaign messaging, commercial nurturing, and blog initiatives. Manage and coordinate a small team of copywriters and external writing partners, ensuring quality, speed, and clarity of output. Partner closely with audiovisual content generation and social media teams to ensure aligned storytelling across formats and campaigns. Define and monitor performance KPIs for written content, including SEO impact, LLM discoverability, engagement quality, and conversion contribution. Run ongoing test-and-learn cycles to optimize performance and improve content effectiveness over time. Facilitate alignment across stakeholders, proactively managing complexity, and making strategic narrative decisions when needed. Profile 3-5 years of experience in any or various of the following: content strategy, editorial management, narrative development, brand communications. Proven ability to manage multiple projects and stakeholders in high-paced, complex environments. Experience leading small teams and external providers. Fully bilingual English and Spanish (written and spoken). Strong writing skills, with good editorial judgment. Solid SEO knowledge and practical understanding of LLM-oriented content strategy (required). Data-driven mindset with the ability to turn insights into actionable improvements. Strong communication, collaboration, and conflict-management skills. Proactive, autonomous, and execution-focused. Must be based in Madrid and have legal authorization to work in Spain.