Creative Strategist

Z2A Digital is a forward-thinking digital marketing agency specializing in mobile and app performance. We are looking for a Creative strategist to support our growth into a comprehensive media strategy partner for our clients.

About the Role We are looking for a performance-driven

Creative Strategist

to lead content strategy and creative production for paid social channels, including

Meta, TikTok, Reddit, and Snapchat

. You will be responsible for developing high-performing acquisition and awareness creatives, collaborating closely with the paid media team to translate data into scalable strategies that drive measurable growth. We are looking for someone passionate about performance-driven storytelling, UGC ecosystems, AI-powered creative workflows, and scaling winning concepts.

Responsibilities: Paid Social Creative Strategy Own the creative strategy for acquisition and awareness campaigns across Meta, TikTok, Reddit, and Snapchat. Develop performance-driven content frameworks aligned with core KPIs (CAC, CPA, ROAS, CTR, CVR, Hook Rate, etc.). Translate campaign performance data into actionable creative insights and iteration plans. Collaborate with campaign managers to identify testing opportunities and scale winning concepts.

Briefing & Concept Development Build clear, insight-driven creative briefs for internal teams and external creators. Lead concept ideation based on data, audience, campaign goals and platform trends. Ensure alignment between brand positioning, performance goals, and key messaging. Develop content angles for different funnel stages (awareness, consideration, conversion).

Data & Performance Analysis Analyze creative performance data to identify patterns and winning elements. Establish structured testing roadmaps (hooks, angles, formats, UGC variations). Define and lead the end-to-end creative testing strategy Continuously optimize messaging, visual formats, and storytelling approaches based on insights. Report on creative performance and propose scaling strategies.

UGC & Creator Management Lead UGC strategy across platforms. Identify, onboard, and manage creators and UGC collaborators. Handle communication, briefing, feedback loops, and content approvals. Plus:

Experience with AI-generated UGC creation using tools such as

Arcads AI

(or similar platforms) to scale performance-driven video production efficiently.

AI & Creative Production Tools Leverage AI-powered creative tools to accelerate content production and testing velocity. Hands-on experience with tools such as:

, Smartly, Creatify, Canva, Runway, NanoBanana, Veo3 or similar platforms for static and video asset creation. Optimize workflows to produce high-quality statics and video assets efficiently. Stay ahead of emerging creative AI trends and integrate them into production pipelines.

Cross-Functional Collaboration Work closely with the growth and paid social marketing team to align creative, testing and optimization strategies. Collaborate with clients and internal stakeholders for briefing creation, feedback management and reporting.

Requirements 3+ years of experience in creative strategy for paid social. Strong understanding of social media advertising ecosystems. Proven track record of scaling paid social campaigns through creative testing. Deep knowledge of UGC formats and platform-native storytelling. Experience managing creators and UGC production workflows. Strong analytical skills: comfortable interpreting performance metrics and turning insights into action. Hands on experience with AI creative tools and automation platforms. Ability to manage multiple projects and clients and testing pipelines simultaneously. Excellent communication and briefing skills.