Media & Performance Marketing Manager [Geely Auto Brand]

Position Overview

We are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth.

Key Responsibilities：

1. Media Strategy and Campaign Management Develop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategies Thoroughly understand the efficiency of each advertising channel to maximize results within limited budgets Establish and implement ROI control systems to ensure optimal marketing investment returns

2. Data Analysis and Optimization Execution

Possess exceptional campaign data summarization and analytical skills, establishing data monitoring systems Adjust campaign strategies in real-time based on data results, continuously optimizing advertising effectiveness Regularly produce performance analysis reports to provide data support for marketing decisions

3. Integrated Marketing Communications

Coordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show support Manage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiatives Ensure synergy between paid media and earned media

4. Vendor and Resource Management

Manage media buying negotiations and optimize supplier relationships Oversee advertising agencies to ensure campaign quality and efficiency Coordinate internal and external resources to ensure smooth execution of marketing activities

Qualifications:

1. Experience and Qualifications

Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field Minimum 5 years of experience in media planning or digital advertising, with preference given to candidates with automotive or high-value consumer goods industry experience Demonstrated success in independently managing large-scale marketing budgets

2. Professional Competencies

Proficient in advertising strategy, familiar with channel characteristics and campaign logic Strong ROI control capabilities, maximizing results within limited budgets Exceptional data analysis skills, able to optimize strategies in real-time based on data Familiarity with the Spanish media landscape and consumer behavior

3. Core Attributes

Results-driven, able to work efficiently in high-pressure environments Excellent communication, coordination, and negotiation skills Strategic thinking and rapid adaptability Detail-oriented with a commitment to excellence

4. Language Requirements

Professional working proficiency in English Must be fluent in Spanish for professional business communication Note: This position requires completion of other related tasks as needed by business development.