CRM & Lifecycle Marketing Manager - B2C Fintech

Marketing Reports to:

Head of Digital

The Trading Pit is scaling a global multi-asset trading ecosystem across prop trading and brokerage. We are hiring a CRM & Lifecycle Marketing Manager to own the full customer lifecycle architecture. You will design and execute automated journeys that increase activation, accelerate time-to-purchase, improve retention, and maximize customer lifetime value across a high-volume retail trading funnel. Own the CRM strategy, driving activation, retention, and customer value through automated journeys and segmentation. Full ownership of HubSpot automation architecture (workflows, properties, lifecycle stages, lead scoring) Multi-stage onboarding aligned with funded trading evaluation models Use segmentation, customer data, and behavioral triggers to deliver relevant, personalized communications. Email and multi-channel automation campaigns across the entire lifecycle Drive lifecycle performance through CRM initiatives, with responsibility for improving metrics such as lead-to-client conversion, activation, retention, and time-to-purchase, contributing to overall customer value growthDeliverability, CRM hygiene, compliance, and data integrityPerformance analysis and continuous optimization based on lifecycle metrics 5+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation; experience with HubSpot preferred. ~ experience in fintech, brokerage, or gambling is a strong plus. Strong analytical mindset with ability to translate data into structured automation logic ~ Understanding of customer journeys in performance-driven acquisition funnels ~ Fluent English (Spanish is a plus)

Direct ownership of lifecycle growth infrastructure in a scaling fintech Exposure to global retail trading markets across multiple asset classes High autonomy and direct impact on customer experience and revenue growth Close collaboration with performance marketing, product, and data teams Medical Insurance