Market Sales Manager

? Territory: Santa Barbara → Santa Cruz (Central Coast Area)

About Ola Sol Ola Sol is a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new

low-ABV wine & spirits category

in the alcohol beverage industry — and we’re looking for a

Sales Manager / Sales Representative

to launch and grow our presence in the Central Coast.

This is a

career-defining opportunity

to sell a new product with

zero competition

in its category.

The Role We’re hiring a

Beverage Sales Representative / Alcohol Sales Manager

who knows the central coast market. Experience in

wine, spirits, or alcohol beverage sales

is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume. You’ll represent Ola Sol across

on-premise and off-premise accounts

(bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to

hire and train your own sales team .

We’re open to

part-time, contract, and full-time

candidates.

What You'll Do Drive alcohol beverage sales : Open new accounts, build strong relationships, and secure re-orders. Tell the Ola Sol story : Educate distributors, retailers, bartenders, and consumers about agave wine. Build cocktail programs : Create easy-to-implement offerings that increase volume and margin. Work the market : Minimum 4 days per week calling on accounts (bars, restaurants, retail). Distributor management : Partner with our distributor team to ensure alignment and growth. Plan & execute strategy : Develop monthly sales plans, manage budgets, and hit KPIs. Host trainings & tastings : Conduct brand education and build awareness through events. Stay compliant : Ensure all sales practices follow state & company laws/policies.

Who You Are 2+ years of

outside sales or beverage/alcohol sales experience

preferred. Strong knowledge of the

Central Coast hospitality market

and account relationships a plus. Passion for wine, agave, and cocktail culture (you know how to make a great margarita). Entrepreneurial, self-starter who thrives in a

new category sales environment . Skilled at

relationship building, negotiation, and closing deals . Organized, results-oriented, and comfortable with both strategy and execution. Proficient in Google Suite (Gmail, Docs, Sheets, Slides).

Compensation & Perks Base salary + uncapped commission/bonus

(expected 15–25% of salary). Meaningful equity stake

(vested over 4 years for full-time hires). Make your own schedule with flexible structure:

Part-time, contract, or full-time

considered. Ground-floor opportunity to build a career in

alcohol beverage sales leadership .

Other Notes Sales brokers and independent beverage sales reps welcome to apply.