Key Account & Retail Expansion Manager

Job Title:

Key Account & Retail Expansion Manager – Dietary Supplements

About us：

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Key Account Development Build and manage partnerships with major U.S. retailers (Walmart, Target, CVS, Walgreens, Costco, etc.). Lead Joint Business Planning (JBP) and negotiations covering distribution, shelf placement, trade spend, and promotional calendars. Collaborate cross-functionally to ensure new product launches and campaigns are executed seamlessly in key accounts. 2. Specialty & Independent Channel Expansion Develop entry strategies for Vitamin Shoppe, GNC, regional supplement/pharmacy chains, and independent health food stores. Identify and onboard local mom-and-pop retailers as an early-stage distribution network. Build partnerships with distributors and brokers to accelerate long-tail penetration. 3. Market Building & Execution (0–1 Stage) Design and execute Oxyenergy’s first offline rollout strategy, prioritizing test regions and pilot accounts. Use existing internal resources (supply chain, marketing, influencer-driven demand) to secure initial listings and drive sell-through. Create scalable playbooks for retail expansion that can be replicated across regions. 4. Analytics & Reporting Track sales performance by channel: ACV, market share, per-store sell-through, and ROI of trade promotions. Provide leadership with data-driven insights and actionable recommendations.

Qualifications & Requirements

Must-Have 3+ years of U.S. retail/channel sales experience in CPG, dietary supplements, or health & wellness. Proven success managing major retailers (Walmart, Target, CVS, etc.) as well as specialty/mid-tier accounts (Vitamin Shoppe, GNC, independents). Ability to navigate 0–1 stage retail entry, including distributor/broker management and grassroots retail expansion. Strong negotiation and relationship-building skills with buyers and category managers. Analytical skills: proficient in Excel and retail reporting tools. Nice-to-Have Existing relationships with supplement/pharmacy buyers or distributors. Experience bridging online-to-offline growth (e.g., converting Amazon/TikTok traction into shelf placement). Bilingual English/Spanish or English/Chinese.