Demand Generation Manager

Overview

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Demand Generation Manager

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Deel Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel supports workers in 150+ countries with a fully owned payroll infrastructure and AI-powered tools across HRIS, payroll, compliance, benefits, performance, and equipment management. Among the largest globally distributed companies, Deel has a team of 6,000 across 100+ countries with a dynamic culture focused on learning and innovation. Responsibilities

Help manage demand generation and sponsorship efforts outside of Paid Social and Paid Search, including sponsorships, advertorials, content syndication, and related activities. Continuously research new buys, publishers, and categories to introduce Deel, test, and iterate. Manage campaign budgeting, analyze past programs, and report on performance KPIs. Provide reporting across buys and proactively communicate with regional teams and cross-functional leaders to ensure visibility on all programs. Establish repeatable processes, templates, and best practices for campaign management, growth, and reporting; serve as an expert on sponsorship operations at Deel. Collaborate with local marketing managers to identify regional trends and potential partners in addition to global partners. Educate the paid ads team, Growth team, and other regional managers on latest trends and insights to facilitate growth. Key Qualifications

3+ years in a paid channel ownership role with B2B/SaaS experience preferred. Strong knowledge of different buys (Reach, CPM, CPL, CPC, etc.) and performance metrics (ROAS, CPSQO) and experience with demand gen publishers and operations. Agility, flexibility, and autonomy to drive projects from conception to completion with diverse stakeholders. Creative and analytical, with ability to test, implement, measure, and generate new ideas. Data-driven with experience setting up dashboards and using analytics tools to track initiatives. Active relationship builder able to collaborate with internal and external teams to improve processes and communications. Self-motivated, comfortable in a fast-paced environment, adaptable to changing org structures. Fluent in written and spoken English. Preferred

Strong cross-functional marketing experience in B2B SaaS; bonus for hyper-growth startups, HRTech, or FinTech. Experience at a very fast-growing startup and in remote/distributed teams. Ability to speak other languages besides English. Total Rewards

Our workforce deserves fair and competitive pay with scalable benefits and perks, reflecting our commitment to inclusivity and access for all. Benefits

Stock grant opportunities dependent on role, employment status, and location. Additional perks and benefits based on employment status and country. Remote work flexibility, including optional WeWork access. Equal Opportunity

Deel is an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability, pregnancy or other protected characteristics. We will communicate with applicants via Deel-specific emails (including @deel.com and other acquired domains). You can view job listings on our careers page. Deel provides accommodations on request during recruitment and assessment processes. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com. We use Covey as part of our hiring processes. Some features may qualify as Automated Employment Decision Tools under regulations. For New York City positions, Covey complies with NYC Local Law 144. Covey Scout is used for inbound screening as of March 30, 2025. For more information on data protection, see our Privacy Policy and the bias audit report provided by Covey.

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