Head of Marketing - BSBI Paris (m/f/d)

Your responsibilities

Develop and execute the annual marketing strategy for BSBI France, aligned with BSBI’s global goals Build and strengthen BSBI’s brand presence in France across digital, social, and traditional media channels Lead local campaign planning and execution for student recruitment, including partnerships, events, and PR Oversee the production of localized marketing materials consistent with BSBI’s brand guidelines and tone of voice Manage marketing performance reporting and optimize campaigns for lead generation and conversion Collaborate with admissions, academic, and central marketing teams to ensure strategic alignment Manage local marketing budgets, ensuring effective ROI and efficient use of resources Foster relationships with key stakeholders in the French higher education landscape Your profile

Essential

Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred At least 5 years’ experience in marketing, including 2+ years in a leadership role, preferably in higher education Proven success in developing and executing marketing strategies in France Strong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing) Fluency in French and English (written and spoken) Excellent communication and leadership skills with the ability to manage cross-functional collaboration Analytical mindset with experience using data to drive decision-making Desirable

Experience working in international or multi-campus educational environments Familiarity with the private education sector and student recruitment marketing Understanding of the higher education regulatory and competitive landscape in France Why us?

An international environment with a multicultural audience and a meaningful social impact Support in achieving your professional goals and development Opportunities for career growth alongside BSBI, including leadership roles Extensive training to equip you with the knowledge and skills needed to excel Work in a young, dynamic and positive culture that fosters collaboration Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI About Us

GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society. With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports and fine arts. As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students. At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.com

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