Job Description
Updated:
Yesterday
Location:
Toronto, Canada, Canada
Job ID: 11877-OTHLOC-C1NwYfw2
BRAND & NEW BUSINESS STRATEGIC LEADERSHIP
Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
Architect and oversee the development of brand, creative, communications, and omnichannel strategies
Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work
DEPARTMENT & TEAM LEADERSHIP
Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)
CROSS-FUNCTIONAL ALIGNMENT & COLLABORATION
Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth
Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes
ESSENTIAL REQUIREMENTS
Must be willing to work West Coast hours
Must have strong knowledge of US pharma regulations
Experience: 8+ years of experience in brand, communications, or CX Strategy, with at least 5 years within a healthcare advertising agency
Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
Strategic Craft: Mastery of a wide range of strategic tools and frameworks (e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus
At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.
W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Discover what our more than 29,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday workimprovespatients’ lives around the world. Selecting us as an employer secures acareer inwhich you’re guaranteed to:
Syneos Health® is a leading fully integrated biopharmaceutical solutions organization builtto accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more about how we areShortening the distance from lab to life®, visit syneoshealth.com .
Syneos Health is an Equal Opportunity Employer. All qualified applicants will receiveconsideration for employment without regard to race, color, age, religion, marital status,ethnicity, national origin, sex, gender, gender identity, sexual orientation, protectedveteran status, disability or any other legally protected status and will not bediscriminated against. If you are an individual with a disability who requires reasonableaccommodation to complete any part of our application process, including the use of thiswebsite, please contact us at: Email: [emailprotected] One of our staff members willwork with you to provide alternate means to submit your application.
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