Manager, Brand Strategy

Overview

We’re looking for a Manager, Brand Strategy who thrives on shaking things up. You’ll be the architect for our tone of voice, positioning, and presence in a crowded space. This isn’t a maintenance role, it’s a growth role. You’ll challenge conventions, ignite fresh creative platforms, and ensure that every touchpoint feels unapologetically Bally’s. You’ll work across the organization to drive brand consistency and differentiation, turning strategy into action that fuels acquisition, loyalty, and advocacy. What You’ll Do

Build & Evolve Brand Strategy: Define and refine our challenger brand positioning for Bally Bet and Monopoly Casino, ensuring we cut through in a saturated market. Challenge the Norm: Identify where competitors play it safe and push our brands to go louder, bolder, and smarter. Drive Campaigns that Matter: Manage the development and execution of 360-degree campaigns for Bally Bet and Monopoly Casino that fuel fan culture, not just ads. Own the Playbook: Establish and maintain guidelines that empower internal and external teams, while leaving space for creativity. Be a Champion for the Customer: Infuse player insights into every decision, ensuring Bally Bet and Monopoly Casino are always relevant, exciting, and fun. Measure and Adapt: Track brand health and campaign performance, using data not just to report but to reimagine how we win. What We’re Looking For

5+ years in brand management, strategy, or marketing (sports, entertainment, or gaming experience a plus). Proven track record of building challenger or breakthrough brands. Excellent strategic thinker able to simplify complexity into sharp, actionable narratives. Natural collaborator who thrives at the intersection of data, culture, and creativity. Comfortable with speed and ambiguity – you see opportunity in the chaos. Bold, confident voice with the ability to influence and inspire across all levels of the organization. What You’ll Get

Annual vacation Annual bonus RRSP program Health insurance Home office allowance Wellness allowance Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do. We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game. Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability. Location & Employment

Toronto, Ontario, Canada

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