Managing Director, Wealth Customer Optimization

Managing Director, Wealth Customer Optimization

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Managing Director, Wealth Customer Optimization

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BMO . This role encompasses three teams that serve to drive increased revenue for Wealth Management lines of business using a data-driven approach: Leads and Campaigns; Client Journeys; and Digital Analytics. The leader fosters a high-performance culture to drive a transformational agenda leveraging the synergies among the teams to deliver future-ready, best in class solutions to optimize client contact strategy and execution for Private Wealth Canada, BMO Insurance, and BMO InvestorLine to drive engagement, deepen relationships, and improve financial outcomes for Wealth clients. Responsibilities include defining the client contact and leads management optimization strategy, optimizing automated and personalized email journeys, analyzing digital interactions, and aligning across business groups to optimize client experience, profitability, and efficiency in leads, campaigns and journeys. Leads the development of opportunities for leads and campaigns to ensure offers are timely and channel-appropriate to drive revenue. Sets the annual plan for leads across all in-scope business products, channels, and segments, ensuring alignment with business priorities and capacity. Responsibilities

Creates and delivers value added client contact optimization strategies and solutions based on an up to date understanding of strategy, diagnosing and identifying future client contact / leads management needs and considering broader organizational and environmental implications. Oversees proper campaign measurement set-up for all campaigns and integration of back-end measurement with front-end campaign execution. Ensures collaboration across analytical functions and provides sound support and expert knowledge across all areas of analytics. Maintains awareness of emerging trends (including the use of AI) and best practices within BMO and externally to drive the client optimization strategy. Leads the application of sophisticated modeling techniques and predictive/analytical models across a wide range of products and services to identify opportunities for client optimization. Architects, directs, and develops complex scenarios tied to business logic and analytics to maximize lead effectiveness. Defines campaign strategy and opportunity analytics for client behavior to drive campaign strategy and targeting for marketing lead programs and client contact. Builds business cases to obtain funding for new and innovative lead generation opportunities. Develops client contact strategies for direct marketing leads in alignment with BMO brand and desired client experience. Leads insight-driven contact management and optimizes frameworks and processes to evolve the current state system to meet future vision. Defines and deploys efficient solution development processes to increase speed to market for lead generation opportunities. Ensures a system of strong lead management with end-to-end process monitoring to improve lead reliability, quality, and conversion rate. Defines the campaign measurement system and framework to drive back-end performance measurement of campaigns across marketing, risk, price, and model performance metrics. Identifies risk and control gaps and provides recommendations to improve monitoring applications and processes, including technology enhancements and reporting. Collaborates with partners across BMO FG and Technology & Operations to align analytics, business and technical sides of client contact and leads strategies. Provides governance over data, tools, and platform for the client contact optimization team. Oversees methodology development and continuous improvement of analytical output. Ensures data and reporting needs of key stakeholders are met in a timely manner. Promotes and supports the Bank’s risk culture and complies with the Bank’s Risk Appetite framework and regulatory requirements. Models simplicity and productivity enhancements for optimization across groups and drives continuous improvement on key measures. Fosters a winning, inclusive culture and leads by example in One Bank leadership. Develops leaders, plans for succession, and drives top talent acquisition and retention to sustain competitive advantage. Leads and mentors a diverse team and reinforces the Bank’s Ambition; aims to improve client loyalty and business growth while upholding brand standards. Qualifications: Post secondary education or equivalent experience. 10+ years experience in a financial services or related environment. Extensive knowledge of Client Relationship Management / Knowledge Management principles, processes, practices, tools, and technology. Extensive knowledge of in-scope business products, pricing and spread management, information security, and risk analysis. Business Acumen (Expert) Statistical Analysis Methods (Expert) Strategic Thinking (Expert) Client Insights (Expert) Information Management (Expert) Financial Understanding (In-depth) Managerial Leadership (In-depth) Strategic Business Planning (Expert) Risk Management (In-depth) Sales & Service Management (In-depth) Change Leadership (In-depth) Influence (Expert) Organizational Understanding (In-depth) Environmental Understanding (In-depth) Note: The base salary range for this position is CAD $180,000.00 to CAD $200,000.00. Salary:

Salaried Pay Type:

Salaried BMO Financial Group’s total compensation may include performance-based incentives and other benefits. For details, visit: https://jobs.bmo.com/global/en/Total-Rewards About Us At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. We strive to create lasting, positive change for our customers, communities and people, and we support your growth through training, coaching and development opportunities. To find out more visit us at https://jobs.bmo.com/ca/en BMO is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO will be considered BMO property.

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