Vice President, Integrated Strategy

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Vice President, Integrated Strategy

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GSW, powered by Syneos Health . Description: A seasoned strategist who sees the big picture. You’re fluent in the language of healthcare, but passionate about the language of humanity. You don’t just find insights; you build inspiring stories that leverage culture, data, and behavioral science that are so compelling, they’re impossible to ignore. Most importantly, you’re a builder. You’re excited by the challenge of not just doing great work but also building internal appreciation for how great strategic work gets done and why it matters. You believe strategy is more than a department; it’s a mindset. Responsibilities

Act as strategic authority across assigned brands, providing clear compelling direction internally and externally Architect and oversee the development of brand, creative, communications, and omnichannel strategies Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work Department & Team Leadership

Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization) Cross-Functional Alignment & Collaboration

Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes Essential Requirements

Must be willing to work West Coast hours Must have strong knowledge of US pharma regulations Experience: 8+ years of experience in brand, communications, or CX Strategy, with at least 5 years within a healthcare advertising agency Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent Strategic Craft: Mastery of a wide range of strategic tools and frameworks (e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development) Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity. Work Here Matters Everywhere | How are you inspired to change lives? Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) Seniority level

Executive Employment type

Full-time Job function

Advertising and Art/Creative Industries: Advertising Services Toronto, Ontario, Canada CA$137,072.00-CA$171,340.00 3 weeks ago

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